'DIY' Video Campaign Session to Premiere at Digital World Expo

LAS VEGAS, Sept. 13, 2012 /PRNewswire/ -- On September 27^th and 28^th at Digital World Expo, Shahab Zargari from Assurance Advertising will hold a two-part Video Development class, leading attendees through the creative process of producing a promotional video.

(Logo:  http://photos.prnewswire.com/prnh/20120710/LA37239LOGO)

Video is one of marketers' favored tactics for communicating the benefits of their products and services and connecting with consumers in an authentic, deep-reaching way. With the ability to humanize a company, tell a brand story, and entertain and inspire viewers to action, it's no wonder brands are jumping to develop and share high quality video content.

For the demonstration Zargari has chosen Rumgr, the mobile app created by former Zappos employees that helps people buy and sell with their neighbors and friends. Based in Las Vegas, the app already has high user adoption among locals who use it as a Craigslist and garage sale alternative, 'rummaging' in their neighborhood for cool finds, and earning extra cash by selling their stuff.

Key takeaways include:

Thursday, Session One (September 27^th 4:30-5:30):
1. Interactive video development: Learn how agencies come up with concept and copy in a hands-on session.

Friday, Session Two (September 28^th 11:15 – 12:15):

1. Standard digital video formats used today.

2. Popular applications for video editing and exporting.

3. Specific channel criteria (ex. YouTube and Vimeo).

4. Analysis of concepts and copy that came out of Session 1.

Members of the class will get a glimpse into the kind of behind the scenes work that has gone into some of the most memorable videos they've seen this year. They'll also gain valuable hands-on experience in the production of a unique 10-15 second video for a small company, opening them up to possibilities that are available for their own brand.

About Rumgr
Rumgr is an iPhone app that brings the garage sale experience to the palm of your hand. If you're looking to browse or buy treasures near you, Rumgr's the place for you. Want to get paid for unwanted stuff too? Then, Rumgr is the free and easy app to do so anytime and anywhere. Founded in 2011, Rumgr is based in Las Vegas. For more info and to download the app, visit: http://www.rumgr.com/.

About Shahab Zargari
Shahab Zargari is creative director and managing partner of Assurance Advertising, LLC. He has a bachelor's degree in Sociology with a minor in Education from the University of California at Irvine, which he acquired in 2000. The only thing that exceeds Shahab's passion for art, photography and music is the love for producing captivating and highly creative advertising campaign. With over fifteen years of experience in marketing, advertising and social media management, Shahab is focused on results-driven copywriting, design and marketing solutions to move people's emotions, compel sales, build brands, and retain customers.

About Assurance Advertising
Assurance Advertising offers ad campaigns in most types of media including but not limited to; Print, TV, Radio, press releases, blog posts, interactive media, online videos or podcasts, and search engine optimized web writing. The Assurance Advertising portfolio includes such clients as: AZ Film Studios, Luxor Hotel and Casino, Excalibur

Hotel and Casino, Hooters Casino, Arthur Murray Dance Studio, GC Records, Dr. Stereo, Yogenbar Frozen Yogurt, to name a few.

About Digital World Expo
Digital World Expo is an annual tech-media conference in Las Vegas that brings programming, advertising, development, media and IT disciplines together for education, collaboration and innovative discovery.  The diverse curriculum provides attendees with in-depth instruction and hands-on experience around emerging media channels, business application and technical strategy. This year's event will be hosted at the Mirage Events Center on Sept. 27-29. Main conference registration includes over 50 workshops, breakfast, lunch and beverages for social events. For Digital World Expo registration or workshop participation, visit www.digitalworldexpo.com. To talk to a representative from the conference, call 702.478.6777.

SOURCE Digital World Expo