Divine Skin Announces Four Deals for Explosive Distribution Growth

MIAMI BEACH, Fla., May 2, 2011 /PRNewswire/ -- Today Divine Skin Inc. (OTC Bulletin Board: DSKX) announced an explosion in salon distribution of its DS Laboratories line for hair and skin. The company signed agreements with four major distributors serving 26,000 salons across the United States. It estimates an average of $300 per month for each salon that sells the line.

With well-developed online, luxury, pharmaceutical, and specialty channels, Divine Skin's distribution has always been broad-based. Since turning up the huge Fantastic Sam's chain last year, salon distribution has snowballed. With the four new deals announced today, the company expects to saturate the salon world.

"No matter where consumers shop for hair-growth shampoos, conditioners, and other personal care products, they will encounter DS laboratories," said CEO Daniel Khesin. The new distributors are:

• Salon Services & Supplies, based near Seattle, sells Dermalogica, OPI, GiGi, and other prestigious brands to 10,000 salons in Oregon, Idaho, Washington, and Utah. Owner George Learned issued a glowing endorsement of Divine Skin, writing, "Since our first conversation ... I knew I was dealing with a company that is ethical, with an understanding of what it takes to bring product to market." He continued, "I have to say that when DS Labs promises something, they really deliver. No other company even compares to the advanced technology."
• Sweis, based in Torrance, Calif., works with 7,000 salons and licensed professionals around Southern California and Las Vegas. It represents more than 30 lines for hair, nails, and skin, and it specializes in deep inventory and quick shipping.
• The Salon Center, based in Birmingham, Ala., calls on 7,000 salons in Florida, Alabama, Louisiana, Mississippi and Georgia.
• Salon Only Sales, based in River Falls, Wis., serves 3,000 salons in Wisconsin, Minnesota, and Iowa.

In January, industry veteran Robin Powell joined Divine Skin as head of global business development. Powell's record of successful ventures includes the development of Sebastian, later sold to P&G, and the growth of TIGI, later sold to Unilever.

"Divine Skin is enjoying enormous growth by leveraging Robin's resources and relationships," said Khesin. "We are becoming more efficient every day due to his experience."

About Divine Skin

Divine Skin Inc. is a biotechnology company engaged in the development of topical therapies and over-the-counter drugs that can be brought to market quickly, without lengthy regulatory requirements. In its consumer division, the company develops, markets, and distributes personal-care products through cosmetics wholesalers, online retailers, specialty outlets, spas, salons, and medical offices in more than 20 countries. Its brands include DS Laboratories, Sigma Skin, Polaris Research Laboratories, and The Pure Guild.

DS Laboratories, the flagship brand, offers high-performance topical solutions for men and women to restore growth and radiance to hair, suppress dandruff and unwanted hair, control acne, maintain feminine hygiene, and reduce the appearance of cellulite, wrinkles, and double chins (www.dslaboratories.com).

The Sigma Skin brand targets men and sells through upscale retailers such as Bergdorf Goodman and Neiman Marcus in the United States, Saks Fifth Avenue in Mexico, and Harvey Nichols in the United Kingdom. Products are designed to reverse hair loss and other signs of aging (www.sigmaskin.com).

Polaris Research Laboratories makes high-potency minoxidil-based hair-growth formulas (www.polarisresearchlabs.com).

The Pure Guild, the newest brand, offers purity with performance. The botanical compounds proven most effective in rigorous clinical trials are extracted mechanically, using no industrial solvents or damaging heat. The uncompromised treatments sell through ultra-premium food retailers (www.thepureguild.com).

Divine Skin's management believes the company has established itself as a leader in topical therapies, especially hair growth, through aggressive pursuit of innovation and technology. Products employ comprehensive formulas with multiple methods of action against common skin conditions. Many utilize proprietary encapsulation techniques for improved bioavailability.

SOURCE Divine Skin Inc.

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