Diversified Service Options Changes Name to GuideWell Source
Leverages Parent Company to Launch New Brand Identity
JACKSONVILLE, Fla., Sept. 28, 2015 /PRNewswire/ -- Diversified Service Options, Inc. is pleased to announce its new name and launch its new brand identity. The company is now doing business as GuideWell Source to capitalize on its growth strategy while more closely aligning with its parent company, GuideWell Mutual Holding Corporation (GuideWell). "This rebranding is an exciting milestone and the start of a new era for our company as we align more closely with our parent organization and embrace our diversification strategy," Sandy Coston, CEO and president of GuideWell Source said. "We have experienced enormous change and growth over the past few years. This rebranding will provide a positive and strong foundation to build on going forward."
The GuideWell Source name conveys that the company is an expert resource for administrative and clinical business solutions for health programs today and for future endeavors. The modern typography of the logo, combined with the fresh palette and dynamic imagery that help make up the brand identity, exemplify its contemporary, straight-forward business style and forward-thinking approach.
"Although our name has changed to demonstrate greater alignment with our parent organization, most key elements of our company remain the same," Coston said. "We continue to be driven by our values and vision of the future, including diversification, as we embrace our more expansive role in the GuideWell enterprise."
While the brand name has changed to GuideWell Source, the company's legal name remains Diversified Service Options, Inc.
About GuideWell Source
GuideWell Source is a trusted and experienced business partner focused on delivering operational excellence to everyone it serves. Its collaborative approach, broad view of the healthcare continuum, along with proven operational methods lead to demonstrated success in the industry. GuideWell Source drives innovation in its business practices to fulfill its commitment to reimagine and reshape the health system into a more integral and useful part of people's everyday lives. Headquartered in Jacksonville, Fla., GuideWell Source is the corporate services and parent company for First Coast Service Options, Inc., Novitas Solutions, Inc., and GuideWell Allegiance, which provide administrative services for government-sponsored health care programs. Through the efforts of its more than 3,000 employees, GuideWell Source proudly provides quality Medicare administrative services throughout the United States to more than 11 million beneficiaries and the 500,000 health care providers who care for them. For more information, visit www.guidewellsource.com.
About GuideWell Mutual Holding Corporation
Introduced in September 2013, GuideWell Mutual Holding Corporation is a not-for-profit mutual holding company and the parent to a family of forward-thinking companies focused on transforming health care. In addition to GuideWell Source, the GuideWell organization includes the leading health insurance company in Florida, a number of health care delivery businesses, and a consumer engagement company. For more information, visit www.guidewell.com.
Contact:
Annette Davis
904-791-0227
SOURCE GuideWell Source
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