Diversified Communications Selects Attivio for Better Content Integration

NEWTON, Mass., March 2 /PRNewswire/ -- Attivio, Inc. today announced that Diversified Business Communications, a global publishing, eMedia and trade events company, has selected the Attivio Active Intelligence Engine™ (AIE) to improve the search experience of its publication websites, automate the processes for pushing content into its Content Management System (CMS) and bring more than five years worth of archive editions online.

(Logo:  http://www.newscom.com/cgi-bin/prnh/20071003/ATTIVIOLOGO )

Attivio's Active Intelligence Engine provides the ability to rapidly make all content fully searchable by combining disparate data sources into a single index. The unified index also creates a common platform to develop a standard search interface, automated facet recommendation, alerts and improved relevancy throughout Diversified's websites. The new sites will incorporate linguistics capabilities, including dynamic facet recommendations and spell checking, to improve the reader's experience; concept and entity extraction to automate search engine optimization; automatic page linking to create hyperlinks as relevant content is added; multi-lingual support; and tunable relevancy to emphasize more recent content as well as preferred data sources.

"Revenue models, distribution methods and production tools continue to change, but the skilled work of writers, photographers and editors is what differentiates quality publishers like Diversified Communications," said Ali Riaz, CEO of Attivio. "We are very pleased to have been chosen to help them continue to improve their readers' experience, to more effectively leverage archive content and to drive even greater agility in their operations."

Diversified previously used a hosted solution but wanted to upgrade its ability to search, analyze and leverage its archive data and print publications.  Attivio's flexible workflow and ability to integrate with third-party resources and technologies make it possible to easily adapt existing publishing processes to the online world. To further enhance Diversified Communications' position as a valued resource for readers, Attivio's standard database connectors and scheduling capabilities made it possible to integrate with its existing content management system and access third-party white-list content.

The first of Diversified's publication sites, Workboat.com, went live in less than 6 weeks from initiation, followed closely by IntegrativePractioner.com and SeafoodSource.com.  

"Through Attivio's Active Intelligence Engine we've been able to bring our archived content online quickly and seamlessly and are able to work more easily with third-party content," said Brian Randall, Vice President of eMedia at Diversified Business Communications.  "Overall, we've been able to streamline our content population and updating and deliver a more robust search offering to our readers, giving them a far richer experience."

About Attivio

On-demand insight is critical to the success of any business, but the information that decisions and processes depend on is created and stored in many formats -- databases, spreadsheets, documents, emails, blogs, and more. Attivio solves this long-standing problem of information isolation by integrating search, business intelligence and process automation capabilities to provide answers and intelligence -- not just data. With Attivio's Active Intelligence Engine™ (AIE), users retrieve and analyze all types of content and data with a simple, search-style query and via reports and executive dashboards.

AIE's dynamic approach to unified information access features rapid development, true incremental scalability and a tiny footprint that can be easily embedded in other products and applications. Business and IT leaders, system integrators and independent software vendors partner with Attivio to address today's global business imperatives -- uncovering insights that drive innovation and reveal new opportunities, mitigating risk and containing cost. Please visit www.attivio.com for more information.

About Diversified Business Communications

Diversified Business Communications based in Portland, Maine, US provides information and market access through face-to-face events, magazine publishing, and online resources on four continents. Diversified serves a number of industries including: seafood, food service, natural and organic, commercial marine, and business management. Diversified operates divisions in Australia, Hong Kong, India, the UK and Canada. For more information, visit: www.divbusiness.com.

SOURCE Attivio, Inc.

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