Ditch Your Memo Pad and Grab a 'Play'

NEW YORK, Sept. 14, 2011 /PRNewswire/ -- Native Union, a company driven to reinvent the art of conversation, today announced the launch of Play, a video memo pad that puts a modern twist on everyday messages. Play combines a high quality video camera, sophisticated audio recording system, and 2.4-inch color LCD screen, allowing users to make to-do lists, good-mornings or I'll-miss-you's fun, playful and personalized.

The Play video memo pad can store three minutes of video in one full-length message or in multiple, shorter messages at one time. Equipped with a magnetized back, Play can be mounted to a refrigerator or any metallic surface, and a simple three-button design makes it easy for users of all ages to record and view a message. The device, which will be available at the end of September for $59.99, comes in an array of high-gloss colors including green, pink, blue, purple, red, white and black.

"The Play video memo pad brings a truly playful element into everyday life at home," said John Brunner, managing director, Native Union. "It's a lot more fun to leave a to-do list for your kids or a grocery list for your spouse with video, but more than that, we hope that Play will encourage kids and adults alike to leave funny, heartfelt, or loving messages for each other more often. We want Play to become the first thing that people go to each day to see what fun new messages might be waiting for them."

Key features and benefits of the Play video memo pad include:

• Three minutes total record time on 256Mb of memory
• Built in microphone, speaker, camera, LCD monitor
• Time and date stamped messages
• Super-bright LED message indicator
• Magnetized backing, included magnetic wall tape pad, and hand strap
• No computer needed
• High gloss casing in stylish colors (green, pink, blue, purple, red, white, black)
• Operates on 3 AAA batteries with 40 day standby time and 3 hours play/record time

Play video memos are expected to ship by the end of September and will be sold on Native Union Amazon websites. For more information on Play and all of Native Union's products, please visit www.nativeunion.com and view the Facebook page at www.facebook.com/nativeunion.

About Native Union

Native Union is inspired to reinvent the art of conversation with chic, consumer-friendly accessories that make talking more fun, comfortable and exciting. Comprised of a team of internationally acclaimed product designers, Native Union is dedicated to developing beautifully crafted products that are stylish and highly functional for the home and office, further enhancing smart and simple communication in a complicated world. Visit www.nativeunion.com for information and images.

SOURCE Native Union