Disrupting the Senior Care Industry, Providing First-to-Market Services, and Welcoming Competitors - Who and What is Penrose Senior Care Auditors?

Penrose Senior Care Auditors Partners with GoDaddy.com and VistaPrint

Helping Competitors Enter the Market!

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Aug 01, 2014, 08:06 ET

DALLAS, Aug. 1, 2014 /PRNewswire/ -- Six months post launch, Penrose Senior Care Auditors continues to set the standards and lead the way for a new senior care service, business opportunity, and career path. Seeing a need in the market for her aging father in an assisted living community, Rhonda Harper founded Penrose Senior Care Auditors in February. "I realized quickly that he didn't receive the services he expected and deserved, and frankly, that we had paid for." These included non-medical and non-financial assisted daily living services such as laundry service, maid service, bathing and grooming assistance, incontinence support, and so on. "These services were not happening as contracted until I began going every day and requiring they be done. This is a basic issue of ensuring aging seniors live with dignity and respect."

How's your mom doing? Don't worry we'll let you know. Penrose Senior Care Auditors checks on seniors in private homes and senior care communities, conducts an online audit of the residence and senior, and reports back to our client, generally the senior's adult child(ren). (PRNewsFoto/Penrose Senior Care Auditors)

Penrose Senior Care Auditors launched with a policy that its auditors must pass extensive background checks, drug screening, and its proprietary online education, training and certification program before being provided a client. In July, it formally announced PenroseCertified (www.penrosecertified.com) that makes its proprietary online program available to individuals who want to become independent Senior Care Auditors and/or start their own competing companies to Penrose Senior Care Auditors.

Why would Penrose Senior Care Auditors launch a business with a goal of creating competition? According to Rhonda Harper, Founder, Owner, and CEO, "This is a big industry with millions of seniors in need of this type of service. Our company mission is to 'help improve the lives of seniors.' While we continue Penrose Senior Care Auditors under the employee model, there is enough room for improvement in the care of seniors for all of our businesses to succeed."

Penrose Senior Care Auditors has partnered with GoDaddy.com and VistaPrint to power-start its PenroseCertified initiative. Once certified, auditors will have access to the PenroseCertified Senior Care Auditor Online Support Center. There, they can create world-class websites at discounted rates and receive customer support from GoDaddy.com. Also, pre-developed senior care auditor materials will be ready for individual and business customization and ordering on the VistaPrint Store Front. PenroseCertified will continue to provide ongoing marketing and business support by way of monthly newsletters and webinars, video and podcast tips, and so on.

Harper brings serious credentials to the table. First, she has a Bachelor's of Science in Education and has years of teaching experience at the grade school, high school, college, and graduate levels. Second, Harper is a former officer of Walmart where she was the top marketing executive for Sam's Club and received her M.B.A. from Emory University Goizueta Business School Finally, she is the former Founder, Owner, and CEO of RTM&J, a very successful management and marketing consultancy that focused on growth strategy for many Fortune 500 corporations.

About Penrose Senior Care Auditors

Founded by Rhonda Harper and headquartered in Dallas, TX, Penrose Senior Care Auditors created the senior care auditing category and career path. Its auditors visits seniors in private residences and senior care communities, conducts weekly and biweekly 150+ point 7-Factor observational environmental audits, and reports back to clients, usually the senior's adult child(ren), via a proprietary online Audit and Report Center. It also launched created the PenroseCertified™ Senior Care Auditor Certification Program for independent auditors to start their own senior care auditing businesses. It also offers its services to senior care communities for employee performance metrics. Finally, it created the Penrose Senior Care Auditor Seal of Excellence for products and services that deliver exceptional value to seniors. 866-894-8488.

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SOURCE Penrose Senior Care Auditors