DishLATINO Taps MARCA For Expanded Role

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May 01, 2013, 03:00 ET

MIAMI, May 1, 2013 /PRNewswire/ -- DishLATINO, a subsidiary of DISH Network, LLC., and one of the largest pay-TV providers in the United States, has assigned additional strategic and creative duties in the U.S. Hispanic market and Puerto Rico to MARCA.

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DishLATINO is the Spanish and English language programming service offered by DISH Network to Hispanics in the U.S. It was created in 1999 and is one of the largest Hispanic advertisers in the country, according to a recent Nielsen ranking.

MARCA, a leading national advertising and marketing communications agency focused on cross-cultural markets in the United States and Latin America, was initially hired in late 2011 to focus on retention marketing efforts at DishLATINO. The agency will now expand its scope to include multimedia branding and acquisition and is adding Puerto Rico to its market focus.

"We are focused on full lifecycle management of consumers and strengthening our capabilities in every way to meet their needs. MARCA has proven itself as a results-driven partner and we are happy to expand our relationship with them," said Alfredo Rodriguez, Vice President of Marketing for DishLATINO. "Getting more business from existing clients is tremendously satisfying. It validates good work," added Tony Nieves, President of MARCA.

About DISH

DISH Network Corporation (NASDAQ: DISH), through its subsidiary DISH Network L.L.C., provides approximately 14.056 million satellite TV customers, as of Dec. 31, 2012, with the highest quality programming and technology with the most choices at the best value, including HD Free for Life. Subscribers enjoy the largest high definition line-up with more than 200 national HD channels, the most international channels, and award-winning HD and DVR technology. DISH Network Corporation is a Fortune 200 company. Visit www.dish.com.

About MARCA

MARCA is a full-service, cross-cultural marketing communications agency. Led by founders Tony Nieves (President) and Armando Hernandez (EVP Chief Creative Officer), MARCA is based in Miami. Current clients include Norwegian Cruise Lines, Payless Shoe Source, H&R Block, TracFone Wireless, Inc., Oster and Kyocera. Everyone at MARCA has life and work experience in General, Hispanic and Latin American markets. For more information, visit www.marcamiami.com.