Disease and Prescription Drug Information are the Most Common Search Topics for Online Baby Boomers Looking for Health Information

BURLINGTON, Mass., Nov. 25, 2013 /PRNewswire/ -- Decision Resources, one of the world's leading research and advisory firms for pharmaceutical and healthcare issues, finds that the majority of surveyed baby boomers who are online are using the internet to gather information on a specific disease or drug. The analysis finds that surveyed respondents indicate that they use one or two online sites to research their disease or prescription.

(Logo: http://photos.prnewswire.com/prnh/20130103/MM36784LOGO )

According to Decision Resources Strategic Insights report, The Baby Boomer Generation: Can Digital Technology Help You Reach Them?, despite having a large patient population, dyslipidemia drugs offer little in terms of online support for their patients. The most common online tools offered by dyslipidemia drug manufacturers are BMI calculators and risk assessment tools—applications more likely to be used prior to diagnosis. In contrast, companies marketing drugs to treat type 2 diabetes have a strong internet marketing presence, with tools offering professional online support and medication reminders available to patients.

"We know that baby boomers use the internet for health-related purposes, so drug manufacturers—especially those who market treatments targeted toward the boomer population—should be matching their digital marketing budgets to boomers' online habits," said Decision Resources Group Vice President, Research Monique Levy. "With the growing focus on outcomes, drug marketers could explore online services that drive treatment adherence such as patient support programs and online nurse hotlines."

About Decision Resources
Decision Resources (www.decisionresources.com) is a world leader in market research publications, advisory services and consulting designed to help clients shape strategy, allocate resources and master their chosen markets. Decision Resources is a Decision Resources Group company.

About Decision Resources Group
Decision Resources Group is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources Group at www.DecisionResourcesGroup.com.

All company, brand, or product names contained in this document may be trademarks or
registered trademarks of their respective holders.

SOURCE Decision Resources

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED