Discover the World Offers Hong Kong Airlines and Hong Kong Express Wide European Sales

SCOTTSDALE, Ariz., May 11 /PRNewswire/ -- Discover the World Marketing has been appointed to handle international sales and marketing for the sister airlines, Hong Kong Airlines and Hong Kong Express Airways, in Austria, the Baltics, Belgium, Bulgaria, Croatia, Czech Republic, Finland, France, Greece, Hungary, Italy, Malta, Poland, Romania, Scandinavia, Slovakia, Switzerland and Ukraine beginning in April.   This is the first time Discover has provided services to these two airlines.

"As Hong Kong Airlines and Hong Kong Express Airways expand their international service with the introduction of Hong Kong-Moscow flights this summer, our primary role is to support this new route and their intra-Asia network," said Jenny Adams, CEO of Discover the World Marketing.  "Discover is ideally positioned to develop new revenue generation opportunities and ensure all distribution channels are maximized. The combined value of the new markets will add significant incremental revenue to Hong Kong Airline's bottom line and I am convinced the airline will grow under our stewardship."

"The introduction of our Airbus wide-bodied aircraft in 2010 paves the first step of our global service with new long-haul flights scheduled this year," said Joe Cheung, Director of Commercial for Hong Kong Airlines and Hong Kong Express Airways.  "We are committed to expanding our Airbus wide-body fleet to 45 aircraft by 2015.    

"Hong Kong Airlines and Hong Kong Express Airways are Hong Kong base airlines offering full service to our customers from the Asian Pacific region," added Cheung. "Our two airlines have earned outstanding recognition for onboard service and recently received a trade award from the Airport Authority of Hong Kong."

As an appointed IATA representative, Discover the World Marketing will also initiate IATA's low cost BSP (Billing and Settlement Plan) program known as IBCS to open all available trade distribution channels in a number of offline markets.

Established in 2001 and 2004 respectively, Hong Kong Airlines and Hong Kong Express provide services with new Boeing 737-800 aircraft between Hong Kong and more than 30 cities in Asia.

Discover the World Marketing operates a unique and truly global network consisting of 84 offices in more than 60 countries.  Regardless of size, Discover offers simple, manageable and effective solutions to fit any company's needs and budget.

For more information about Discover the World Marketing, visit discovertheworld.com or call (480) 707-5566 or +44 208 939 2400.

SOURCE Discover the World Marketing

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