Discover, Share and React to New Consumer Trends with MAPIC's New 'MORE' Platform

PARIS, July 6, 2011 /PRNewswire/ -- Making sense of the latest consumer trends, new technologies and their impact on the retail real estate business is the raison d'etre of MAPIC's new programme: MORE 'Today's intelligence for tomorrow's business.' You can now visit MORE Vision online, an interactive publication that is launching this new content-rich initiative.

New retailing concepts are tending to focus on the "pleasure" side of buying, including support, customer recognition, educational and cultural aspects such as the origin of products and how they are manufactured. Retailers need to incorporate these trends into their development strategy and business locations.

"MORE provides an opportunity for market players to learn, share and discuss four key trends: multi-channel, culture & shopping, slow and client gratification. To cover the various angles of these developments, MORE is divided into two parts: MORE Vision, a print and online publication sent to all MAPIC participants throughout the year, and MORE Pavilion, a special exhibition area at the annual trade show," says Nathalie Depetro, Director of MAPIC.

MORE Vision is a bi-monthly trends guide and interactive sharing and commenting platform that identifies a major trend on the cusp of today's and tomorrow's retailing. Combining telling figures, flagship initiatives and exclusive interviews with key players, MORE Vision is poised to become an online discussion driver.

In the first July issue, Philip Clarke, Tesco's CEO, Kenneth Leung, Global Retail Marketing Manager at Cisco, and Edouard Detaille, co-founder – Managing Director, Forum TV, Foruminvest Group, will share their views on the influence of "social media." Discussions on this theme will also stream on the MAPIC Twitter account, the MIPIMWorld group on LinkedIn and on the MAPIC blog for promoting best practices among professionals.

The second phase of MORE will be a special MAPIC exhibition area called MORE Pavilion, grandstanding the four trends for 2012 with an exhibition of new retailing concepts and innovative technologies. It will also spotlight the nature of tomorrow's shops and stores in a demonstration area developed by the Grand Lille Region retail industries cluster (PICOM) called 'The New Shopping Experience.' There will be a conference series in this exhibition area throughout the event.

To read the first issue of MORE Vision, click here.

For editors:

Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia  and MAPIC for the property and retail real estate sectors.

Reed MIDEM is a division of Reed Exhibitions, the world's leading events organiser, with over 460 events in 36 countries covering 44 industry sectors. In 2010 Reed brought together over seven million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 34 fully staffed offices.

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SOURCE Reed MIDEM