Discover a New H2O Plus, the leader in marine skincare

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Jul 11, 2012, 06:01 ET

CHICAGO, July 11, 2012 /PRNewswire/ -- H2O Plus, the leader in marine skincare has unveiled a new brand image. From a fresh, modern look to a smarter way to shop, the focus is on marine-based ingredients that power their formulations. The global shift began May 2012 when the brand revealed their new identity while maintaining their same powerful formulas.

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"It's a very exciting time for our company," says Bob Seidl, President and CEO of H2O Plus. "We are extremely proud of the brand's evolution. We find our current marine-based platform is even more relevant than when the brand was founded. The sea is our laboratory and our focus on marine science plays an important role in reinforcing our philosophy. However, one thing will remain the same, our tried and true range of formulas."

Seidl adds, "The result of our brand work and research is a unique and modern packaging design that broadens our color palette to incorporate all the vibrant colors of the deep sea environment. These visual elements will be carried over into our upcoming store renovations as well. To further support this initiative, we will also be announcing key philanthropic partnerships to support the restoration and preservation of our key resource, our oceans."

New Logo and Tagline Identities

A sleek, more stylized and contemporary logo, set in lowercase type, will appear on all skincare and spa products accompanied by a new tagline, "The Science of Marine Skincare" and reinforce the brand essence, "The Sea is Our Laboratory."

Redefined Brand Packaging

Incorporating both gradated and striated design elements, the packaging evokes the feeling of descending from the surface of the ocean to the dark, rich depths. The new color palettes are assigned to each skincare family making it easier for customers to shop and find their favorite formulas.

Differentiated Product Categories

The product assortment continues to offer eight different efficacious skincare families that address specific concerns: Oasis (oil-free hydration), Aquafirm+ (advanced marine firming), Sea Results (anti-aging), Aqualibrium (daily essentials), Sea Clear (oil control), Anti-Acne (blemish control), Waterwhite Advanced (brightening), and Marine Calm (sensitive skin.)

Innovative and Modernized Store Experience

H2O Plus is building a cohesive global retail environment by creating a clean and modern shopping space across all market platforms, from boutique environments at their freestanding stores, to an entirely redesigned and user-friendly shopping website, partnered retail stores, perfumeries and specialty store locations worldwide.

Dynamic Digital Campaign

H2O Plus partnered with esteemed digital strategy agency, Iventus Digital LLC to debut H2O Plus' new, modern look while creating a unique brand experience by providing customers a playground to interact with the brand and products in bold new ways. Beginning now and running through July 15^th, H2O Plus and Iventus are implementing their exclusive Under the Surface campaign, designed to engulf visitors in an underwater tour that educates, entertains, rewards and mobilizes consumers into action. The campaign is intended to reach consumers using all digital channels and mobile and social platforms, as well as through in-store and personalized email communication. To further motivate consumers to discover the new H2O Plus, the brand has launched a contest for a chance to win a $10,000 ultimate ocean vacation. www.h2oplus-underthesurface.com

New Parent Company

In 2011, Pola Orbis, the fourth largest beauty company in Japan, added H2O Plus to their portfolio. Pola Orbis and H2O Plus are collaborating on plans to expand the H2O Plus brand into even more global markets. H2O Plus will tap into the vast resources of Pola Orbis' Research and Product Development as well as Manufacturing and Distribution to realize this goal.

About H2O Plus, LLC:

H2O Plus, LLC is a leading developer, manufacturer, and marketer of prestige, marine-based skincare products for the face and body. H2O Plus' unique concept combines sea-derived nutrients and state-of–the-art technology to improve and maintain healthy and youthful-looking skin. H2O Plus has a large and expanding global presence in more than 2,400 prestige retail points of distribution in over 30 countries. For more information on H2O Plus, please visit www.h2oplus.com

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