Discover 40 Years of Tokyo Fashion in a Single Timeline Music Video

One year, one style. - 40 years of Tokyo Fashion

The Tokyo Culture Story video is a recollection of 40 years of Tokyo's culture, through fashion and music perspectives. Dressed by popular Japanese stylists such as Kyoko Fushimi, Shino Suganuma or Lambda Takahashi, each male and female models showcased in the video feature a distinct style proper to each year, including iconic fashion styles such as "Takenoko-zoku" or "Urahara-kei", under the tune of Japanese hit song "Konya wa Boogie Back", specially adapted for this video by various music artists including past Nirvana opening band Boredoms, tofubeats or virtual idol Hatsune Miku.

Featured Styles List (non-exhaustive)

1976-1979:   UCLA STYLE / HEAVY DUTY / OUTDOOR STYLE / SURF SYLE / CITY BOY / DISCO STYLE

1980-1989:   TAKENOKO-ZOKU / KARASU ZOKU / 1st DC BRAND BOOM / PUNKS / OLIVE GIRL / SHIBU-CAJI

1990-1999:   GRUNGE / UNDERCOVER / URA-HARA MOVEMENT / B-BOY / AMU-RER

2000-2009:   NEW GRUNGE / LA CELEB / MORI GIRL / ELECTRO STYLE / AMA KARA MIX

2010-2016:   YAMA GIRL / NEW CITY BOY / PASTEL COLOR / NORMCORE / MIXTURE STYLE / UNBALANCE STYLE

Featured Brand List (non-exhaustive)

1976-1979:   nicole / SIERRA DESIGNS / PINK HOUSE / LIGHTNING BOLT / LACOSTE

1980-1989:   REAM SODA / YOHJI YAMAMOTO / tricot COMME des GARÇONS / SEDITIONARIES / PERSON'S / TAKEO KIKUCHI / JUNKO SHIMADA / MILK / CHRISTOPHER NEMETH / VIVIENNE WESTWOOD / adidas Originals /KANGOL

1990-1999:   CONVERSE / PATAGONIA / A.F.F.A / A.P.C / NOWHERE / UNDERCOVER / X-GIRL / BABY-G / GOODENOUGH / A BATHING APE / HELMUT LANG JEANS / NIKE

2000-2009:   SILAS / COSMIC WONDER / N.HOOLYWOOD / JILL STUART / See By Chloé / CHEAP MONDAY / THOM BROWNE / NEW ERA / WACKO MARIA

2010-2016:  TAKAHIROMIYASHITATheSoloist. / UNUSED / SASQUATCHFABRIX. / G.V.G.V / MIKIO SAKABE / MCM / KENZO / BEAMS / Ray BEAMS

Musician List

1976-1979:    Yoshitaka Minami [CITY POP] / Jun Togawa [NEW WAVE]

1980-1989:    SEIJI(GUITAR WOLF) [ROCK'N ROLL] / Kazufumi Kodama(ex.MUTE BEAT) [DUB] / Chisato Moritaka [DANCE POP]

1990-1999:    EYE(BOREDOMS) [ALTERNATIVE ROCK] / Maki Nomiya [SHIBUYA-KEI] / CYPRESS UENO, KAN TAKAGI [HIP HOP]        

2000-2009:   HUSKING BEE [MELODIC HARDCORE] / Koji Nakamura&Miki Furukawa(LAMA/ex.SUPERCAR) [TECHNO/ELECTRONICA] /clammbon [POST ROCK] / sasakure.UK feat. Hatsune Miku [VOCALOID]

2010-2016: TEAM-SYACHIHOKO [IDOL] / Seira Kariya, tofubeats [CLOUDRAP] / YONCE(Suchmos) [ACID JAZZ/ROCK]

About Tokyo Culture Story

Tokyo Culture Story is an integrated initiative led by Beams for its 40^th anniversary to offer a recollection of Tokyo's culture aimed at both Japan and overseas. Its first video is a visual timeline showcasing the changes in Tokyo's fashion, which will also be featured in a book that will be published in Japan at the end of October.

-- Tokyo Culture Story Official Website: http://tokyoculturestory.com

About Beams

Beams started in 1976 with a 20m² in Tokyo's Harajuku area, before growing to become one of Japan's leaders in the fashion and lifestyle industry. Beams counts today 150 stores in Japan, Hong Kong, China, Taiwan and Thailand, and works towards defining tomorrow's new trends.

-- BEAMS Official Website: www.beams.co.jp

Photo -- http://photos.prnewswire.com/prnh/20161023/431564 
Photo -- http://photos.prnewswire.com/prnh/20161023/431565 

SOURCE Beams

Related Links

https://youtu.be/xmsxWmKz-B8