DiscountVouchers.co.uk Breaks Into Daily Deals

LONDON, November 17, 2011 /PRNewswire/ --

Fast-growing money-saving website builds on success

Leading money-saving website DiscountVouchers.co.uk has announced a new move into the regional daily deals market in direct competition to US brands operating in the UK.

Daily deals will be selected for subscribers depending on their interests and geographical location.  The new venture will see DiscountVouchers.co.uk build on their current discount voucher business to group buy-in deal of the day products, working closely with regional retailers; both large and small. The DiscountVouchers.co.uk daily deals team will be lead by Chief Executive Officer Gerard Doyle, and will build on DiscountVouchers.co.uk's position as the UK's fastest growing discount voucher site. The site attracts more than 150,000 unique visitors per day, with a database topping 5 million subscribers. Deals can be found at Deals.DiscountVouchers.co.uk

Commenting on the new venture, Gerard says: "The expansion into group buying is a natural evolution for DiscountVouchers.co.uk as the audiences interested in deals and vouchers are almost identical. We now have a unique opportunity to challenge the US daily deals brands that have established themselves in the UK.

Online shoppers will be invited to subscribe to DiscountVouchers.co.uk regional deals to take advantage of special offers available on a daily basis.

"As many vouchers are only run at a national level, our daily deals will offer our subscribers local deals from businesses that may not even have a website, let alone one that allows online transactions.  At a time when many small businesses are struggling for survival, we see this as a responsible move to support those retailers," he said.

 "Unlike most other companies moving into the group buying space, DiscountVouchers.co.uk arrives with an enviable combination of members, data, partners and local knowledge," says Gerard. There are believed to be as many as 200 voucher websites operating in the UK as businesses tap into Britain's bargain culture.

He added: "We are taking a steady approach to our launch as we want to ensure we provide the right deals at the right frequency for our members. For this reason, we will be slowly expanding our regions over the next three months." The first three areas to be targeted will be Newcastle, Birmingham and Brighton.    

Gerard predicts DiscountVouchers.co.uk's success in the daily deals arena will be due to improved targeting. "With two years of local experience under our belt we feel we better understand our UK membership and with future campaigns we aim to demonstrate this through a superior customer experience."

Since DiscountVouchers.co.uk was launched in 2009 the site has helped customers save more than £3.8 million and has generated revenues in excess of £25 million in the 12 months to August 2011. At present, the site features more than 500 new vouchers every day from over 3000 retailers including Marks&Spencer, House of Fraser, Lastminute.com and Sainsbury's.

For more information visit http://www.discountvouchers.co.uk

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http://deals.discountvouchers.co.uk/deal/brighton/12-festive-cupcakes-jamqueen

http://deals.discountvouchers.co.uk/deal/birmingham/introduction-chocolate-making-19-60

Image - http://www.contextpr.co.uk/images/client_images/gerard%20doyle.jpg

Caption - CEO Gerard Doyle gearing DiscountVouchers.co.uk towards the daily deals market.

About DiscountVouchers.co.uk

DiscountVouchers.co.uk features the latest money saving offers from a growing range of retailers, all updated in real time.  Designed to help consumers save money with both leading high street brands and specialist retailers, DiscountVouchers.co.uk offers one of the widest choices of discounts available.

Part of ASAP Ventures Ltd, the company behind the award winning Carrentals.co.uk price comparison site, DiscountVouchers.co.uk is committed to offering a growing range of the best savings available online.

For more information visit http://www.discountvouchers.co.uk

SOURCE DiscountVouchers.co.uk