Direxion Launches Campaign To Promote 3X Leveraged ETFs To Sophisticated Traders

Knowledgeable Investors Invited to Join 'The Fellowship of the Bold'

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Apr 03, 2014, 12:55 ET

NEW YORK, April 3, 2014 /PRNewswire/ -- Direxion, a leader in alternative investment solutions, has begun a marketing campaign designed to raise the profile of its 3X leveraged exchange-traded funds (ETFs) among experienced, active traders. Direxion's ETF lineup includes a wide variety of products seeking returns that are 300 percent of the return, or inverse return, of their respective benchmark indices for a single day.

"For tactical, active traders who wish to employ leverage to maximize their exposure to a specific index, our 3X products offer the boldest way to trade," said Dan O'Neill, Chief Executive Officer of Direxion. "This campaign is intended to continue our dialogue with active traders and raise awareness of the extensive lineup of bull and bear strategies Direxion offers."

The marketing campaign's 45-second television spot invites active traders to join "The Fellowship of the Bold," a group of accomplished men and women (an astronaut, Special Forces member, Olympic swimmer and firefighter) with skills that set them apart from their peers and allow them to embrace risks that are inappropriate for the less qualified. The spot underscores the fact that traders of Direxion products, ordinary appearances notwithstanding, are an elite subset of the wider investment community.

"'Bold' means challenging convention—it does not mean imprudent or reckless," said Andy O'Rourke, Chief Marketing Officer of Direxion. "Our 'Fellowship of the Bold' is intended to appeal to the tactical-trading audience that finds our products so useful. We hope the humor both amuses and reinforces our connection with the tactical community. This campaign is consistent with Direxion's objective of speaking directly to experienced, active traders."

The marketing campaign, which also includes print and online executions, encourages visits to Direxion's website to learn about the Direxion ETF lineup and the risks and nuances of leveraged ETFs. Direxion's website includes a robust collection of online educational materials, including videos, white papers and brochures which explain the mechanics and risks associated with leveraged and inverse ETFs.

Investors and advisors can also participate in Direxion Shares Online ETF University, an online course that allows them to learn about the characteristics and risks of leveraged ETFs at their own pace. In addition, traders can practice trading leveraged ETFs in a virtual trading environment with Direxion's ETF Trading Challenge online game (www.stockgame.stockpickr.com).

The initiative's 45-second TV spot premiered during market hours on CNBC and Bloomberg TV last week, and is available for online viewing at the Direxion website (www.direxionfunds.com/fellowship-ad). The print and online ads will begin appearing this month across multiple financial publications and websites.

For more information about Direxion, please contact James Doyle at 973-850-7308 or [email protected].

About Direxion
Direxion Funds and Direxion Shares, managed by Rafferty Asset Management, LLC, offer leveraged index funds, ETFs and alternative-class fund products for investment advisors and sophisticated investors who seek to effectively manage risk and return in both bull and bear markets. Founded in 1997, the company has approximately $7.9 billion in assets under management as of 03/31/14. The company's business model is built on continuous product innovation, exceptional customer service and a commitment to building strategic relationships with distribution partners. For more information, please visit www.direxionfunds.com.

There is no guarantee that the funds will achieve their objectives.

For more information on all Direxion Shares daily leveraged ETFs, go to www.direxionfunds.com, or call us at 866.476.7523.

The ETFs are not suitable for all investors and should be utilized only by sophisticated investors who understand leverage risk, consequences of seeking daily leveraged investment results and intend to actively monitor and manage their investments. Due to the daily nature of the leverage employed, there is no guarantee of amplified long-term returns. Past performance is not indicative of future results.

An investor should consider the investment objectives, risks, charges, and expenses of Direxion Shares carefully before investing. The prospectus and summary prospectus contains this and other information about Direxion Shares. Download a prospectus and summary prospectus at www.direxionfunds.com. The prospectus and summary prospectus should be read carefully before investing.

Risks:
Investing in the funds may be more volatile than investing in broadly diversified funds. The use of leverage by a fund increases the risk to the fund. The more a fund invests in leveraged instruments the more the leverage will magnify gains or losses on those investments. There is no assurance that the Funds will achieve their objectives and an investment in a Fund could lose money. No single Fund is a complete investment program. The Funds are not designed to, and will not necessarily, track the underlying index or benchmark over a longer period of time. One cannot invest directly in an index.

An investment in the Funds involves risk, including the possible loss of principal. The Funds are non-diversified and include concentration risk that results from the Funds' investments in a particular industry, sector or geography which can increase volatility. The use of derivatives such as futures contracts, forward contracts, options and swaps are subject to market risks that may cause their price to fluctuate over time. The Fund does not attempt to, and should not be expected to, provide returns which are a multiple of the return of the Index for periods other than a single day. For other risks including correlation, leverage, compounding, and market volatility, please read the prospectus.

Distributor: Foreside Fund Services, LLC.

CONTACT:
James Doyle
Jennifer Connelly Public Relations
973-850-7308
[email protected]

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SOURCE Direxion