Direxion Aims To Help Financial Advisors Grow Their Practices

BOSTON, Nov. 16, 2011 /PRNewswire/ -- Direxion, a leader in alternative investment solutions, unveiled today a white paper written by well-known Wall Street and life coach Sarano Kelley. The report, entitled "Beyond The Prospecting & Referral Game: Reversing the Deal Flow," is the first in a series of white papers Mr. Kelley has agreed to author, commissioned by Direxion.

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Direxion is sponsoring "The Game," a 90-day program developed by Mr. Kelley and offered to help financial advisors improve their work/life balance and meet their goals in and out of the office. The white papers target financial advisors and senior managers, who can digest the strategies outlined in the reports and disseminate them throughout their businesses, and allow Mr. Kelley to reach a broader audience instead of only those who participate in "The Game."

In a continued effort to convey the valuable concepts articulated in the paper, Direxion is sponsoring a Web seminar on November 29th, when Mr. Kelley will speak to an advisor audience.  More information on the web event can be found here.

"Direxion is strongly committed to giving financial advisors and investors the investment products designed to seek improved risk-adjust returns in all market conditions.  Direxion and Sarano make a great team, as we both offer strategies to take control in the short-term, while planning for long-term success," said Direxion Chief Marketing Officer Andy O'Rourke.

"Beyond The Prospecting & Referral Game: Reversing the Deal Flow" focuses on three goals for financial advisors and branch managers:

• Reaching the point where wealthy investors track them down to do business instead of the other way around.
• Achieving levels of growth which allow them the luxury of never having to prospect for new clients again.
• Obtaining the best and most balanced living by fully utilizing the least amount of clients possible (in other words, "thriving in the 20% of the 80/20 rule").

"This white paper has the same underlying theme as 'The Game' – teaching financial professionals how to harness untapped potential and use it to improve performance in and out of the office," said Mr. Kelley.

For more information about "The Game" and to access the white paper, please visit www.direxionfunds.com/gameon.

About Direxion

Direxion Funds and Direxion Shares, managed by Rafferty Asset Management, LLC, offer leveraged index funds, ETFs and alternative-class fund products for investment advisors and sophisticated investors who seek to effectively manage risk and return in both bull and bear markets. Founded in 1997, the company has approximately $7.5 billion in assets under management as of 9/30/11. The company's business model is built on continuous product innovation, exceptional customer service and a commitment to building strategic relationships with distribution partners. For more information, please visit www.direxionfunds.com or www.direxionshares.com.

Disclosure:

An investor should consider the investment objectives, risks, charges, and expenses of the Direxion Funds carefully before investing. The prospectus and summary prospectus contain this and other information about Direxion Funds. To obtain a prospectus or summary prospectus, please contact the Direxion Funds at 800.851.0511. The prospectus or summary prospectus should be read carefully before investing.

Investing in index funds may be more volatile than investing in broadly diversified funds. The use of leverage by a mutual fund increases the risk to the fund. The more a fund invests in leveraged instruments the more the leverage will magnify gains or losses on those investments.

Risks:

The risks associated with the funds are detailed in the prospectuses which include Adverse Market Conditions Risk, Adviser's Investment Strategy Risk, Aggressive Investment Techniques Risk, Commodities Risk, Concentration Risk, Counterparty Risk, Credit Risk, Currency Exchange Rate Risk, Debt Instrument Risk, Depositary Receipt Risk, Early Close/Trading Halt Risk, Emerging Markets Risk, Equity Securities Risk, Foreign Securities Risk, Gain Limitation Risk, Geographic Concentration Risk, Interest Rate Risk, Intra-Calendar Month Investment Risk, Inverse Correlation Risk, Leverage Risk, Lower-Quality Debt Securities, Market Risk, Market Timing Activity and High Portfolio Turnover, Monthly Correlation Risk, and Negative Implications of Monthly Goals in Volatile Market.

CONTACT: James Doyle
JCPR
973-850-7308
[email protected]

SOURCE Direxion

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