Directed Electronics Launches Viper Window Film

VISTA, Calif., Jan. 6, 2011 /PRNewswire/ -- CES Press Kit -- Directed Electronics today announced that its industry leading Viper vehicle security and remote start brand will expand into the window film category at select Viper retailers nationwide starting later this month.

(Logo:  http://photos.prnewswire.com/prnh/20020424/DIRECTLOGO)

The company has been researching window film technology for several years, and has identified the following innovations that it believes consumers will really value, in three unique product lines:

Viper Ultra Film – Specially designed film significantly reduces temperature in the vehicle with multiple shade and size options – an ideal add-on to Viper Remote Start systems

Viper Security Film – Specifically designed to deter content theft by strengthening the vehicle glass, Viper Security Film enjoys significant synergies with Viper Vehicle Security systems

Viper Ceramic Film – The most "high tech" of the Viper Window Films, the Viper Ceramic Film provides maximum UV and infrared heat rejection without significantly darkening the vehicle glass – another ideal add-on to Viper Remote Start systems

More Than Just Window Tint

Viper Window Film is a specially designed non-metallic film that doesn't impede the radio frequency signals (including cellular smartphone signals) that communicate with and operate Viper security and remote start systems in the vehicle – including Viper SmartStart.

Because all three Viper Window Film lines enhance security by strengthening the vehicle's glass, Directed Electronics is augmenting its popular one-year Guaranteed Protection Plan (GPP) which refunds Viper owners' insurance deductible up to $2,500 if their car is stolen with Viper installed and armed. The company now offers a one-year $5,000 GPP for consumers who have Viper Window Film and a Viper security system installed at the same time. For details, please visit http://www.viper.com/Specials/GPP.aspx

Directed Electronics, recently honored by Mobile Electronics Magazine as Manufacturer of the Year, is proud to offer an American-made window film of the highest quality, with a lifetime warranty. Following its official launch at the Consumer Electronics Show (CES) it will be sold and installed at select retailers nationwide. For more information, please visit www.viper.com

About Directed Electronics

Headquartered in Southern California, Directed Electronics is the largest designer and marketer in North America of consumer-branded vehicle security and remote start systems (sold under Viper®, Clifford®, Python®, Autostart® and other brand names). Directed Electronics is also a supplier of mobile audio products sold principally under the Orion® brand name, and digital OEM Integration products sold under the XPRESSKIT® brand name. Directed Electronics markets its broad portfolio of products through many channels including leading national retailers and specialty chains throughout North America and around the world. Founded in 1982, the company's primary operations are located in Vista, California and Quebec, Canada. For more information, please visit www.directed.com. Directed Electronics is a business unit of DEI Holdings, Inc.

Forward-Looking Statements

Certain statements in this news release that are not historical fact constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements typically are identified by the use of terms such as "may," "should," "might," "believe," "expect," "anticipate," "estimate" and similar words, although some may be expressed differently. Shareholders and other readers are cautioned not to place undue reliance on these forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results of DEI Holdings to be materially different from historical results or from any results expressed or implied by such forward-looking statements. These factors include competition in the consumer electronics industry, development of new products and changing demand of customers, reliance on certain key customers, decline in consumer spending, reliance on certain manufacturers and their ability to maintain satisfactory delivery schedules, disruption in supply chain, shortages of components and materials, economic risks associated with changes in social, political, regulatory, and economic conditions in the countries where the company's products are manufactured, quality installation of products by customers, significant product returns or product liability claims, compliance with various state and local regulations, risks with international operations, impairment of goodwill and intangible assets, claims related to intellectual property, ability to service debt obligations, restrictive terms of the company's senior secured credit facility, vulnerability to increases in interest rates, disruption in distribution centers, ability to raise additional capital if needed, dependence on senior management, ability to realize on investments made in the business, and integration of acquired businesses. Certain of these factors, as well as various additional factors, are discussed from time to time in the reports filed by DEI Holdings with the Securities and Exchange Commission. DEI Holdings disclaims any intent or obligation to update these forward-looking statements.

Other trademarks, service marks and trade names appearing in this release are the property of their respective owners.

SOURCE Directed Electronics