DirectBuy Website Upgraded to Reflect Company's New Mission

Website inspires potential members through tools and testimonials

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Mar 12, 2014, 06:03 ET

MERRILLVILLE, Indiana, March 12, 2014 /PRNewswire/ -- DirectBuy, the company that enables members to achieve significant savings across a wide variety of home and lifestyle products and merchandise, has upgraded its consumer website www.directbuy.com to reflect the new look and mission of the company.

"It is a time of significant change for the company. These exciting changes will reshape the way consumers benefit from DirectBuy," said CEO Mike Bornhorst.

The website is the first stop for consumers to learn more about a DirectBuy membership. The site is easy to navigate and contains a variety of videos, articles and information.

DirectBuy partnered with two leading web companies to ensure the redesigned DirectBuy.com would have the same customer-centric focus as its new initiatives. Ektron was chosen as the content management system (CMS) for its ability to support the new responsive design. The C2 Group was selected as the web design and development partner for their expertise in leading-edge responsive design and programming capabilities.

"DirectBuy.com is a great example of the Ektron web content management platform," said Bob Canaway, VP of Marketing at Ektron. "Their use of responsive web design shows DirectBuy's commitment to engage visitors across all devices and provide the best overall web experience."

Site objective:

The site's objective is to reveal DirectBuy's passion for helping families achieve a better lifestyle. The site allows anyone to access the information needed to plan a lifestyle upgrade. The new site recognizes the changing nature of online experiences and uses responsive design, making it easy to navigate on any device.

More than savings:

The selection of products is inspiring. Design ideas, how-to content and connections with local DirectBuy representatives make the site a source of inspiration and guidance. This includes a newly-developed Lifestyle Planner that helps members design their next living space, vacation and more.

"DirectBuy now offers a full-service travel program and, through our unique Lifestyle Planner on DirectBuy.com, members can plan for every phase of life," said Jim O'Keefe, VP of Merchandising.

Real-life connections:

Visiting a local showroom is vital in understanding the value of a membership. The site offers multiple ways to contact showrooms. Clients find they are more prepared to visit after browsing the site.

"We're constantly asking 'What do our members want?' That's the essence of the new DirectBuy and DirectBuy.com," said CEO Mike Bornhorst.

About DirectBuy
DirectBuy provides its members with outstanding service, selection and value. With over 100 locations throughout North America, DirectBuy members pay confidential dealer prices, with no hidden retail markup, combined with an amazing selection. Our commitment to service excellence ensures our members have access to unparalleled quality and choice while being guided by experts in purchasing and design.

Our members select from over 1 million products from 700 popular brands in the US and 500 in Canada. DirectBuy provides lifestyle-enhancing benefits including travel packages, home improvement products and services and much more.

For more information visit www.directbuy.com or https://www.facebook.com/DirectBuy

SOURCE DirectBuy