Direct-to-Consumer Bedding Brand endlessbay Announces Dual Launch

IRVINE, Calif., Nov. 28, 2018 /PRNewswire/ -- endlessbay, a premium consumer bedding and home textiles company with expertise in the luxury hotel and airline textile space, has launched an e-commerce store in the U.S. while simultaneously launching with one of China's leading mobile shopping platforms.

endlessbay's products are crafted from the highest quality, globally sourced materials including long-staple organic cotton from China's Xinjiang province. The company is proud to support the province which has seen a recent uptick in cotton sourcing due to the area's burgeoning industry.

"We believe that every day, not just those spent on holiday, is a special occasion," said Fred Zhao, Director of Operations. "So if we can make a customer's day by providing exceptional products while supporting a beautiful area, that's a remarkable day for everyone involved."

The company has seen an initial positive response with WeChat's mobile e-commerce platform. It's one of the largest e-commerce platforms in the world, and specializes in providing a B2C platform for businesses of the world to reach the Chinese market.

"We're so happy to be able to offer our products in the U.S. as well," Zhao continued. "It's exciting to see how well the brand is being received and we're happy to be able to utilize innovative technology to offer premium products directly to consumers at more than reasonable price points."

endlessbay's initial offering will include organic cotton, 100% Belgian linen, and certified responsibly sourced down bedding, table dressings, and decorative pillows among other accessories. They plan to expand into bath and children's textiles in 2019 with a focus on all-natural plant-based dyes.

About endlessbay:
Created in 2016, endlessbay offers globally sourced, premium quality bedding and home textiles directly to consumers around the world. With expertise in the luxury hotel and airline textile industries, endlessbay seamlessly infuses their exquisite designs with technical construction and hand-crafted elements for a classic, effortless, and affordable lifestyle. Visit the brand at endlessbay.com and @myendlessbay.

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Amy Smith
AES Communications
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917-971-5875

SOURCE endlessbay

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http://endlessbay.com