Direct General Names MediaCom USA New Media AOR

NASHVILLE, Tenn., March 19, 2014 /PRNewswire/ -- Direct General Corporation today announced that it has selected MediaCom USA as its new media agency of record.

The announcement comes as Direct General, a leading provider of personal auto insurance, life insurance and vehicle and accident protection plans, prepares to launch the second wave of spots tied to its new advertising campaign;  Be Direct^sm centers on the company's long-standing spokesperson, JJ Hightail, communicating the straight-talking, no-nonsense treatment consumers can expect when they choose Direct General.

The refreshed creative direction was developed in partnership with the company's creative partner, Occam Marketing, and MediaCom will manage media strategy and buying via all communications channels including TV, radio, outdoor, print and digital.

"With an exciting new creative direction and campaign, we were determined to retain a media partner with the greatest buying power, strong strategy and a real understanding of what we want to accomplish," said Ann Davids, Senior Vice President and Chief Marketing Officer at Direct General Insurance. "MediaCom is exceptionally good at communicating in ways that enable its clients to break through, making it the perfect partner to help launch our refreshed image."  

Annual media spending is estimated at $20 million.  Prior to the appointment of both MediaCom and Occam, Cramer-Krasselt had handled creative and media for the client since 2009.

About Direct General
Direct General Corporation is an insurance holding company and, through its subsidiaries, is a leading provider of personal auto insurance, life insurance, and vehicle and accident protection plans. Direct is headquartered in Nashville, Tenn. and has more than 400 local offices in 13 states throughout the Southeast, with annual revenues of over $450 million. Direct markets and sells its products and services under the Direct Auto Insurance brand through its retail store outlets, by phone through its call center and via the Internet.

About MediaCom
MediaCom is one of the world's leading media communications specialists, with billings exceeding US $28 billion (Source: RECMA 2012). It employs 4,600 people in 113 offices across 89 countries around the globe. The company's strategy is driven by its "People first, better results" philosophy, which places people  – consumers, clients and employees – at its core to generate optimum business results. MediaCom was named Network of the Year at the Festival of Media 2012 and 2010, as well as M&M Network of the Year in 2013, 2011, 2010 and 2009.

The MediaCom family includes a number of industry-leading divisions, such as: MediaCom Interaction, a global digital and interactive marketing agency, which uses future-forward proprietary technology to grow client businesses; direct response agency MediaCom Response, which creates close, measured connections with consumers; content marketing specialists MediaCom Beyond Advertising; sports sponsorship and strategy team MediaCom Sport; and  MediaCom Business Science, which ensures clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP's consolidated media investment management arm. For more information on MediaCom USA, visit www.mediacomusa.com.

Find us on Twitter @mediacomus.
Like us on Facebook at www.facebook.com/MediaComUSA.
Join us on LinkedIn here.

Photo - http://photos.prnewswire.com/prnh/20130207/NY56400LOGO

SOURCE MediaCom

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED