Direct Agents Wins The 2017 International dotCOMM Platinum Award

NEW YORK, Sept. 6, 2017 /PRNewswire/ -- Direct Agents - a data-driven, digital advertising agency focused on growth marketing has won the 2017 International dotCOMM Platinum Award. The dotCOMM award is an international competition that honors excellence in web creativity and digital communication, and it aims to award innovative creatives in the dynamic web who are transforming how we market and communicate products and services.

Direct Agents received the platinum award for their digital strategy and execution with a Fortune 500 company looking to promote their brand new video streaming network. The client wanted to raise brand awareness and drive user acquisition, and enlisted Direct Agents to help procure app installs at an efficient CPI for their mobile app.

Direct Agents omni-channel, data-driven strategy surpassed the client's expectations and was able to produce exceptional results. Extensive audience research and analysis were conducted to identify the ideal user segments for the video streaming network. Direct Agents worked with the brand to develop an intricate creative and messaging strategy to engage and resonate with their audience. Combined with an extensive micro-targeting strategy, the brand was able to determine which audiences responded best to various content themes. Custom messaging tactics allowed the brand to create highly personalized ads, which significantly increased response rates.

Through continuous testing and optimization, Direct Agents was able to surpass expectations and achieve efficient acquisition levels for the client. In a matter of four months, the brand exceeded the user acquisition goal by 45%, increased user engagement rate by 27%, and generated a CPI 32% below goal.

"Through our unique marketing efforts, Direct Agents was able to surpass our client's goals. We're looking forward to continuing our success through our Digital Content Lab, a solution that enables our brands to stand out through our innovative design and creative storytelling, " said Dinesh Boaz, Creative Director & Co-Founder at Direct Agents.

To learn more or hear how our all-encompassing digital solution can help your brand, contact us at [email protected]

About Direct Agents

Direct Agents is a full-service digital marketing agency that specializes in customer acquisition solutions. Our data driven approach to campaign strategy, combined with best-of-breed technology, allows us to identify and dynamically engage customers, while dramatically increasing the efficiency of marketing spend. For more information, please visit www.directagents.com.

SOURCE Direct Agents

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