Direct Agents Partners With Adform To Advance Data Strategy For Clients

NEW YORK, Oct. 26, 2017 /PRNewswire/ -- Direct Agents, a data-driven, digital advertising agency focused on growth marketing, has partnered with Adform, a leading independent advertising technology platform company, to integrate Adform's Audience Base as its inhouse agency DMP. Audience Base delivers on the promise of flexible and seamless data-driven marketing and audience segmentation across the whole advertising ecosystem.

The DMP will help Direct Agents to gain valuable insights into clients' first-party data, in order to understand and monetize those audiences more effectively. The agency will have more control over marketing personalization, and allow their clients to provide a consistent, multi-channel brand experience for each user.

"We're very excited about the growth of our partnership with Adform. For Direct Agents, the DMP initiative has been in response to the ever-growing demand among advertisers for greater sophistication within data strategy," said Mark Glauberson, EVP at Direct Agents. "Audience Base allows us to significantly improve CRM segmentation, audience discovery, LTV management, and user personalization. It also gives us the ability to map cross-screen device data, manage campaign-level frequency caps, and provide granular attribution analytics. Adform's DMP, coupled with their ad server and DSP, puts Direct Agents at the forefront of brand growth and demand generation strategy."

Direct Agents' clients will now have access to technology that unifies user data across screens. This will help the agency to implement media strategy that provides a higher level of consistency and adds significant efficiency to media spend. The DMP will also enable a host of advanced data capabilities such as cross-channel frequency management, device mapping, third-party data layering, and attribution analytics.

"As a long-standing agency partner in North America, Adform is excited to expand its relationship with Direct Agents", said Julian Baring, Adform's GM of North America. "With the adoption of Audience Base, Direct Agents will have access to market leading data and technology capabilities, powered by Adform's fully integrated stack. For Adform, this is yet another win in the highly competitive DMP space, and a testament to our strong service and product offering."

ABOUT DIRECT AGENTS
Direct Agents is a full-service digital marketing agency that specializes in customer acquisition solutions. Our data-driven approach to campaign strategy, combined with best-of-breed technology, allows us to identify and dynamically engage customers, while dramatically increasing the efficiency of marketing spend. For more information, please visit www.directagents.com.

About Adform
Founded in Denmark in 2002, Adform is one of the world's largest private and independent advertising technology companies. With its signature transparent and open approach, Adform eliminates barriers between global advertisers, their agencies and their audience by delivering a unified platform for the buying and selling of media globally. Adform has 18 offices delivering exceptional service throughout Europe, North America, MENA and APAC.

SOURCE Direct Agents

Related Links

http://www.directagents.com