Dijit Brings a Human Touch to TV Control

SAN FRANCISCO, Jan. 6, 2011 /PRNewswire/ -- SALT® Branding, an integrated brand consultancy, is proud to announce its development of a new brand identity in the mobile application and social TV space: Dijit™. Launched at CES 2011, Dijit (formerly UMEE) aims to be regarded as the first mobile app that enables consumers to easily control, discover and share content by building a specialized social layer for digital media that includes Facebook and Twitter integration. The main mission for Dijit is to be the primary consumer mobile application for the digital home for all entertainment, via both traditional and streaming devices like Roku and Netflix.

"There are many remote control mobile applications on the market, but Dijit takes entertainment content discovery to an entirely new level," said Maksim Ioffe, Founder and CEO of Dijit. "The Dijit mobile application provides a seamless and easy user interface with an extensive program guide that takes advantage of the 'second screen' companion to customize each home entertainment experience all from the smartphone."

Social TV is an emerging branch of social media, and Dijit is at the forefront with their application for iPhone and Android platforms. SALT created a name for the company that evokes both technology and anatomy: it reinforces the human element of touch interfaces and the connection created between people and devices. The Dijit logo further illustrates the touch experience, employing shapes and contours that reflect human interaction with modern pressure-sensitive interfaces.

"We came to SALT to create a brand that helped define us and hone our focus," said Ioffe. "We needed an identity that communicated our drive to reduce the complexities of modern entertainment experiences. Dijit is a strong, short, easily understood name that immediately puts us in the digital technology space and is rich enough to encompass the social aspects of our application. And we love the Dijit logo – it's compelling, human, fun and has exactly the right feel for us."

"Dijit is part of a new language of creative thinking," said Paul Parkin, Co-Founder of SALT Branding. "They are an interactive application brand so both their name and identity need to demonstrate the new ways consumers will engage with them."

About Dijit

Dijit is the only company that that provides consumers with the ability to control, discover and share their home entertainment experience, no matter where they are. Dijit's Personal Media Assistant application runs on iPhone and Android, and can be used in conjunction with all cable and satellite providers as well as new content providers like Netflix, Amazon and Hulu in early 2011. Founded by entrepreneur Maksim Ioffe, Dijit is now available for download at www.dijit.com. Dijit is based in San Francisco with partners nationwide.

About SALT Branding

Founded in 2001, SALT is an integrated brand consultancy that helps leading Fortune 500 and start-up companies achieve their business objectives. Headquartered in San Francisco, California, SALT is comprised of a senior team of creative strategists and strategic creatives that combine left-brain logic with right-brain creativity to create, manage and grow leading brands that drive business results. SALT provides six core services—brand strategy, naming, design, communications, interactive and culture — for Fortune 500 clients including AT&T, Disney and Microsoft, as well as start-ups such as Glu Mobile, Jawbone and, of course, Dijit.

For more information, please visit www.saltbranding.com.

SOURCE SALT Branding