DigitasLBi Takes Home Gold and Silver Effies for Maytag Man

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Jun 09, 2015, 08:00 ET

CHICAGO, June 9, 2015 /PRNewswire/ -- DigitasLBi was awarded Gold and Silver Effies for the "Maytag Man" national campaign at the 47th annual North American Effie Awards gala in New York City. The campaign features the brand's iconic Maytag Man character in an entirely new role across TV, print, online and social. DigitasLBi is agency of record for Maytag Brand, part of the Whirlpool Corp.

A Gold Effie was awarded in the Renaissance category as "The Comeback Story of a Brand Icon." And a Silver Effie was given in the Home Furnishings & Appliances category as "Comeback of an Iconic American Brand."

No longer the bored Repairman of old, this new Maytag Man takes on the role of the Maytag^® appliances themselves, giving Maytag Brand dependability a face, a voice and a hardworking attitude that consumers could connect with. This campaign rapidly increased brand health and market share.

The Effie Awards are known by advertisers and agencies globally as the preeminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of marketing achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, Effie Asia-Pacific, the Euro Effies, the Middle East/North Africa Effies, the North American Effies and more than 40 national Effie programs.

DigitasLBi has also received accolades from other highly revered industry award organizations for Maytag's "What's Inside Matters." In March, the agency was awarded "Best In Show" at the Chicago Advertising Federation's American Advertising Awards along with two Golds and a Bronze. And the Chicago Interactive Marketing Association named DigitasLBi the winner for "Best Digital Creative."

Maytag Man Campaign Credits:

Actor
Maytag Man:

Colin Ferguson

Client
Maytag:

President, North America: Joseph Liotine
Sr. Director, Maytag, Whirlpool, Value Brands and Channel Marketing: William Beck
Sr. Brand Manager, Maytag: Heather Jones
Brand Manager, Maytag: Allison Gillespie

Creative Agency
DigitasLBi

Chief Creative Officer: Ronald Ng
EVP, Executive Creative Director: Morgan Carroll
SVP, Creative Director: Michael Frease
SVP, Planning Lead: Behavior Strategy & Brand Planning: Jennifer Striegel
EVP, Group Account Director: Chris Reed
VP, Creative Director: Jeremy Bacharach
VP, Creative Director: Louie Calvano
VP, Group Director, Creative Strategy: Dirk Reinhardt
VP, Account Director: Kelly Barnard
VP, Director, Media: Katie Schnepf
Associate Director, Media: Caitlin Finn
Senior Art Director: James Collins
Senior Copywriter: Andy Masur
Account Manager: Bridget Cahill
Executive Producer: Tom Cronin

Social Media and Public Relations Agency:
Ketchum (Chicago)

SVP Digital: Ben Foster
Art Director: Jeff Campbell
Art Director: Kyle Michel
Copywriter: Zach Crantz
Associate Creative Director: Luke Day
Partner/Director, Global Brand Marketing: Kelley Skoloda
SVP Account: Hope MacGregor
VP Account: Sarah Gates
Managing Account Supervisor: Katie Kierna
Media Strategist: Rachel Carlisle
Media Relations: Kelsey McGovern

TV Buy Agency:
Optimedia (New York)

SVP Planning Director: Christopher Chin
Director Strategic Planning: Karen Zelenka
EVP Broadcast Director: Maureen Bosetti,
VP Broadcast Director: Greta Matiash

Production:
Harvest Films (Los Angeles)

Editorial:
Cutters Editorial (Chicago)

Visual Effects:
Flavor

Audio:
Another Country

Photography:
Paul Aresu Photography

About DigitasLBi:

DigitasLBi is a global marketing and technology agency that transforms businesses for the digital age. We help companies of all shapes and sizes decide What's Next… and then we take them there. Also a top-ten global agency, DigitasLBi is comprised of 6,000 digital and technology experts across 40 offices in 25 countries. DigitasLBi is a member of Publicis Groupe [listed on the Euronext Paris Exchange — FR0000130577 — and part of the CAC 40 index], the world's third-largest communications group. With approximately 60,000 professionals spanning 108 countries on five continents, Publicis Groupe offers local and international clients a complete range of communications services. Website: www.publicisgroupe.com.

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SOURCE DigitasLBi