DigitasLBi Elevates Matthew Jacobson to EVP, Global Executive Design Director

CHICAGO, May 5, 2015 /PRNewswire/ -- DigitasLBi, a global marketing and technology agency, announced today the elevation of Matthew Jacobson to EVP/Global Executive Design Director. In this newly created role, Jacobson will collaborate on key client and new-business initiatives across DigitasLBi offices in 25 countries. Jacobson will continue to be based in Chicago, reporting to Ronald Ng, Chief Creative Officer for North America. Beginning this summer in China, he will also be working in-residence at various global offices to help grow local and national design capabilities.

In his previous role as SVP/Group Director, Jacobson lead design for North American offices, after founding DigitasLBi's world-class design, branding, and illustration studio out of the Chicago office. He and his team recently rebranded the iconic 225-year-old New York Stock Exchange.

"Matthew is a rock star in the design world, and now's the perfect time for him to spread his wings across our growing global creative footprint," said Ng. "His unique understanding of what makes people tick delivers a competitive edge for our clients."

Since graduating from Parsons School of Design in 1993, Jacobson has been a force in the advertising, design, and music industries. Prior to his tenure at DigitasLBi, Jacobson was head of design for Jack White's Third Man Records, preceded by a role as SVP/Group Creative Director at JWT Team Detroit. A notable designer in the music industry, Jacobson has designed hundreds of record covers for musicians including The White Stripes, Beck, Spoon, Andrew Bird, Jerry Lee Lewis, The Raconteurs, and more. He recently created the world's first "scratch-off" concert poster, for Jack White's Las Vegas show, that press called "the coolest gig poster ever designed."

"Matt is a stellar talent who has done so much great work for us. I'm delighted to have him working across our international offices," said Chris Clarke, International Chief Creative Officer at DigitasLBi.

Most recent tech purchase: Bluetooth speaker
Favorite part of the day: 8:10–8:30am—driving my son to school
Go-to app: Instagram
Who I most admire: my family

About DigitasLBi:
DigitasLBi is a global marketing and technology agency that transforms businesses for the digital age. We help companies of all shapes and sizes decide What's Next... and then we take them there. Also a top-ten global agency, DigitasLBi is comprised of 6,000 digital and technology experts across 40 offices in 25 countries. DigitasLBi is a member of Publicis Groupe [listed on the Euronext Paris Exchange — FR0000130577 — and part of the CAC 40 index] is the world's third-largest communications group. With approximately 60,000 professionals, spanning 108 countries on five continents, Publicis Groupe offers local and international clients a complete range of communications services. Website: www.publicisgroupe.com.

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SOURCE DigitasLBi

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