DigitasLBi And Motorola Win Adweek's 2014 Media Plan of the Year Competition

Moto X Launch Honored for "Campaign Spending $25 Million or More"

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Nov 10, 2014, 01:56 ET

NEW YORK, Nov. 10, 2014 /PRNewswire/ -- DigitasLBi, a global marketing and technology company, and Motorola, have been named winners in Adweek's 2014 Media Plan of the Year competition. As written by Adweek, these annual awards celebrate the "best media plans and executions throughout the agency world"; DigitasLBi was honored in the category of "Campaign Spending $25 Million or More" for the launch of last year's Moto X smartphone.

"We're honored that Motorola and DigitasLBi have been recognized as Media Plan of the Year winners," says Baba Shetty, Chief Strategy & Media Officer, DigitasLBi North America. "Paul Dalton led a terrific team effort, and the resulting cross-channel plan was insightful and truly breakthrough. We didn't just buy media – we created it too."

To launch the world's first truly customizable smartphone, DigitasLBi developed an integrated campaign across digital, TV, print, and out-of-home that personalized media for consumers in disruptive new ways – including the first ever, interactive customizable print ad. With success metrics through the roof, the Moto X launch has also been honored by the One Show, IAB MIXX, New York Design Awards, a shortlist at the Cannes Innovation Lions, and more.

In related news: DigitasLBi was just recently named global media agency of record for Pitney Bowes. And, this Adweek win follows other recent industry recognition of DigitasLBi's media leaders: Adam Shlachter (Chief Investment Officer) honored as an Adweek Media All-Star, Paul Dalton (Head of Media Planning) honored as an Internationalist Agency Innovator, and Nicole Estebanell (Boston Media Lead) named a finalist for The Ad Club's Media All Stars – with more accolades to be announced soon.

To get a full download of the winning work, and its results, read the full Media Plan profile here.

About DigitasLBi
DigitasLBi is a global marketing and technology agency that transforms businesses for the digital age. We help companies of all shapes and sizes decide What's Next…and then we take them there. Also a top ten global agency, DigitasLBi is comprised of 6,000 digital and technology experts across 40 offices in 25 countries worldwide.

DigitasLBi is a member of Publicis Groupe, [listed on the Euronext Paris Exchange – FR0000130577 – and part of the CAC 40 index] the world's third largest communications group. With approximately 60,000 professionals spanning 108 countries on five continents, Publicis Groupe offers local and international clients a complete range of communications services. www.publicisgroupe.com. @PublicisGroupe

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