Digitas Takes Top Honors as OMMA's Agency of the Year: Gold

Digitas Honored Three Times in Five Years

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Jan 31, 2012, 11:58 ET

NEW YORK, Jan. 31, 2012 /PRNewswire/ -- Top global integrated brand agency Digitas was given top honors last night at the ceremony for OMMA's Agency of the Year: Gold. This is the third time in five years that OMMA has honored Digitas as one of its agencies of the year, and the second time that Digitas has been awarded the top prize.

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"At Digitas, we're passionate about three things: people, relationships, and outcomes," says Colin Kinsella, CEO, Digitas North America. "This honor from OMMA is all about the first one, because I could not be more amazed by the creativity and ambition of our people. Our Agency of the Year award goes out to the entire Digitas community: their work inspires consumers to action and it inspires me, every day."

In its Agency of the Year write-up, Digitas is honored by OMMA Magazine for a number of market-moving campaigns, including but not limited to Aflac's "Search for the New Duck," the Delta "Ideas in Flight" partnership with TED, and American Express' "Small Business Saturday," the first national holiday supporting small businesses.

The agency is also praised for a number of industry innovations, including the launch of the Digitas Mobile Lab, a new mobile partnership with Google, and the fourth successful year of The NewFront, the premier online content marketplace for brands. In total, OMMA Magazine sums Digitas up as "an agency built for performance."

Digitas as Top Agency in Multiple Markets

OMMA's Agency of the Year Award comes on the heels of a number of other accolades for Digitas. The agency was recently honored as iMedia Connection's "Best Agency for Integrated Media," and its London office, Kitcatt Nohr Digitas, was named "London's Integrated Agency of the Year" by The Drum. In India, the World Brand Congress honored Digitas with the Brand Excellence Award for its outstanding work in digital. In addition, in the last year, the agency has taken top honors at the CLIO Awards, the Effies, the IAB MIXX Awards, the PMAA Dragons in India, and more.

Digitas has also won a number of other accolades from OMMA, including multiple honors at the OMMA Awards and two consecutive honorees at OMMA's Online All Stars.

About OMMA's Agency of the Year Awards

OMMA's annual Agency of the Year Awards celebrate the agencies that represent the best of class in the online advertising community. Gold and silver awards are presented to the top two overall agencies, as well as awards recognizing the agencies responsible for the year's best media planning and buying, search campaigns, Web design and site development, and creative. This year, Digitas sister agency MediaVest was also honored in the Media Planning category.

About Digitas

Digitas, the top global integrated brand agency, builds active brands for some of the foremost companies in the world. With a deep understanding of their client's customer's passions and behaviors, the agency combines media creativity, technology, creativity, analytics to ignite emotional bonds between people and brands. Digitas counts Agency of the Year honors from the Festival of Media, OMMA Magazine, Promo Magazine, BtoB Magazine, iMedia Connection, and Les Agences de l'Annee, France, and has been named to the Advertising Age Digital A-List among its many awards.

Digitas also operates the brand content platform, The Third Act:, producers of first and most well renowned event on digital content, The NewFront and Prodigious Worldwide, the world's only standalone, global digital productions company.

With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Razorfish, Digitas is a member of Publicis Groupe's VivaKi—a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships.

Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services. Web site: www.publicisgroupe.com

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