Digitas' Stephanie Sarofian Honored as 2012 Content Marketer to Watch

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Feb 16, 2012, 03:44 ET

BOSTON, Feb. 16, 2012 /PRNewswire/ -- Digitas -- the leading global integrated brand agency with digital at its core -- announced today that Stephanie Sarofian, Managing Director of its brand content unit, The Third Act:, was named one of the "The Content Marketer 50: Marketers to Watch in 2012." This inaugural list, organized by industry blog The Content Marketer, honors 50 individuals that are leading the content marketing revolution, from Fortune 500 brands to top-tier publishing platforms and more.

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Sarofian leads the development and execution of original online content, providing strategic leadership for American Express, GM, and other Fortune 100 and 500 clients. She is also one of the key players responsible for the launch and success of The NewFront, an annual event that brings together content creators, distributors, talent, and brands to harness creative media opportunities in original online video and brand content. The NewFront celebrates its fifth anniversary in 2012.

Sarofian's honor comes on the heels of a number of other accolades for the agency. Digitas was recently named OMMA's "Agency of the Year: Gold," the publication's top honor, as well as iMedia Connection's "Best Agency for Integrated Media." Digitas was also the only agency named to Streaming Media Magazine's inaugural list of "The 100 Companies That Matter Most in Online Video."

Other honourees on the inaugural content marketer list include Digitas clients American Express, Intuit, and Intel, along with previous NewFront speakers Beth Comstock, Chief Marketing Officer and SVP of General Electric, and Susan Popper, SVP of Integrated Marketing Communications for SAP.

The full list is available here.

About The NewFront
The NewFront has become the premier online content marketplace, giving Digitas clients a first look and unique access to the latest digital projects and insights. In 2011, the agency brokered more than 60 meetings between leading brands and content creators at the event to forge deals and foster ideas, and more than 250,000 people tuned in to the conference itself via livestream.

About Digitas
Digitas, the top global integrated brand agency, builds active brands for some of the foremost companies in the world. In 2012 Digitas was named OMMA Magazine's Agency of the Year and The Drum's London Integrated Agency of the Year. The agency also counts Agency of the Year honors from the Festival of Media, BtoB Magazine, and Les Agences de l'Annee, France, and has been named to the Advertising Age Digital A-List among its many awards

Digitas also operates the brand content platform, The Third Act:, producers of first and most well renowned event on digital content, The NewFront; the healthcare marketing brand, Digitas Health; and, Prodigious Worldwide, the world's only standalone, global digital productions company.

With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Razorfish, Digitas is a member of Publicis Groupe's VivaKi -- a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships.

Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services. Web site: www.publicisgroupe.com

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