Digitas' Joanne Zaiac Named 'Working Mother of the Year'

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Jan 05, 2011, 11:00 ET

NEW YORK, Jan. 5, 2011 /PRNewswire/ -- Joanne Zaiac, President Digitas New York, Stamford & Atlanta was named a Working Mother of the Year 2011 by Working Mother magazine and the Advertising Women of New York (AWNY) in the Established Moms category. She was recognized for her impressive credentials and achievements in both the office and at home and for adeptly balancing her career and motherhood.

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"Joanne's passion, dedication and prowess spread across her family and job, reaching new possibilities as a senior Executive and mom," said Laura Lang, CEO Digitas. "As a leading digital agency, we rely on leaders like Joanne who understand how to extend their strengths inside and outside of the office—to empower those around them and drive a healthy, motivating work environment. Joanne is an inspirational leader and mother and is a role model for all of us."

"I am so honored by this recognition and truly believe it is possible to build a wonderful family and a satisfying career at the same time," said Zaiac of the recognition.

Joanne Zaiac is a Working Mother who Learned to Balance it All

Zaiac has three children and embodies two key traits that make her a Working Mother of the Year: an unbelievable ability to prioritize and a nurturing, supportive attitude.

Zaiac's responsibilities and leadership run deep—under her remit is the agency's biggest client, she's overseen several 2010 new business wins, she's a JANY and SheSpeaks.com board member, and mentors in the Digitas Mentor program. She believes in nurturing talent—letting the stars around her shine; she applies this philosophy at home embracing her children's accomplishments, and at Digitas recognizing employees' hard work.

Understanding the challenges of being a career mom, she drives Digitas programs for working moms including a New Parent Network and Flex Time options. The culture she breeds at Digitas is one-of-a-kind; in fact, under Joanne's leadership, the offices in the Digitas New York-Stamford-Atlanta region have received numerous accolades for fostering a unique and innovative workplace. Recent awards have included "Best Companies to Work for in New York" by the New York State Society for Human Resource Management for two consecutive years and "Best Places to Work in Connecticut" by the Hartford Business Journal.

About Digitas

Digitas, the top global integrated brand agency, builds active brands for some of the foremost companies in the world. With a deep understanding of their client's customer's passions and behaviors, the agency combines media creativity, technology, creativity, analytics to ignite emotional bonds between people and brands. Digitas counts Agency of the Year honors from the Festival of Media, OMMA Magazine, Promo Magazine, BtoB Magazine, and Les Agences de l'Annee, France, and has been named to the Advertising Age Digital A-List among its many awards.

Digitas also operates the brand content platform, The Third Act:, producers of first and most well renowned event on digital content, Digital Content NewFront; the healthcare marketing brand, Digitas Health; and, Prodigious Worldwide, the world's only standalone, global digital productions company.

With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Razorfish, Digitas is a member of Publicis Groupe's VivaKi—a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships.

Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services. Web site: www.publicisgroupe.com

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