Digital Wallet's Convenience Gaining Traction with Consumers - Newest Smart Wallet Launch Catches Attention of Research Firm

CORAL SPRINGS, Florida, June 12, 2014 /PRNewswire/ --

Mobile payment industry rapidly evolves as smart wallet technology advances catching the attention of analysts as well as consumers: NXT-ID, Inc. (OTCBB: NXTD), Visa Inc. (NYSE: V), Mastercard Incorporated (NYSE: MA), Google Inc. (NASDAQ: GOOG) and Apple Inc. (NASDAQ: AAPL)

SoundView Technology Group: We attended the NXT-ID (OTCQB:NXTD) Wocket(TM) smart wallet launch event in NYC on May 28th and were pleased with the number of features present in the device demonstrated and encouraged by early consumer reaction to the Wocket. Just one week later we heard Rudy Giuliani talk about how cyber crime has reached "crisis proportions" because "all our sensitive data is in the cloud for criminals to access." His sentiment helps explain why a secure device like the Wocket will be a preferred solution for sensitive financial and other key data. 

To read the full press release regarding NXTD, please click here: http://fnmprofiles.com/profiles-nxtd.html

NXT-ID is offering pre-orders for the Wocket smart wallet (http://www.wocketwallet.com)  at $149 and the first shipments to customers are planned for late September. After a review we are keeping our 2014 forecast of 40,000 units and will be evaluating consumer response in order to validate our longer term projects. We're also introducing a longer term intrinsic value (IV) estimate of $20.55 for 2015. With a current IV estimate of $11.70 we think growth investors will find the risk/reward of this situation to be attractive.  The full NXTD research update (PDF) is available at: http://s3.amazonaws.com/Published_Research/NXT-ID_NXTD_Update_Note_Final_June_2014.pdf

Other smart wallet news to report are two major credit card companies, Visa (NYSE: V) and MasterCard (NYSE: MA), are offering consumers digital wallets to make their online shopping experience more convenient. For the most part, V.me and MasterPass solve the same problems and provide the same benefits, admits Jason Davies, vice-president of e-commerce for MasterCard. The problem is shopping cart abandonment, which Ann-Marie McIntosh, Visa Canada's head of strategic solutions and partnerships, says runs at 20 to 40 per cent of potential transactions.

Google Play (NASDAQ: GOOG) is making payments easier and more accessible. They are now offering PayPal, an Ebay Company (NASDAQ: EBAY) purchases in twelve countries, including the U.S. and Canada. Ibrahim Elbouchikhi, Google Play Product Manager, said in a blog post that two-thirds of Google Play purchases occur outside the U.S., so the integration of PayPal will make international payments more seamless for those customers.  The integration appears in Google Wallet. When making a purchase in Google Play, PayPal will show as an option in Google Wallet. By signing in, the accounts will be linked and purchases can be made right away. Elbouchikhi said he hopes this will "provide users with a frictionless payment experience." Google Play also expanded their gift card program to thirteen countries, adding Japan and Germany.

In other technology news: Apple shares were projected to open under $100 for the first time in years on this past Monday, but don't panic. As the company announced alongside its fiscal second-quarter earnings back in April, Apple is splitting its stock for the fourth time in the company's history. The huge 7-for-1 split is obviously quite atypical and it will bring Apple's share price from the $640-range down to the $90-range. But there's plenty more to this story, and the Associated Press has put together a simple list containing 5 key things you need to know about Apple's split.  To read the full press release go to http://bgr.com/2014/06/09/apple-stock-split-top-5-things/

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