Digital Marketing Spending Market Size to Grow by USD 323.29 Billion, APAC will account for 44% of market growth - Technavio

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Dec 11, 2023, 22:20 ET

NEW YORK, Dec. 11, 2023 /PRNewswire/ -- The Digital Marketing Spending Market by Platform, Type, and Geography - Forecast and Analysis 2023-2027 report has been published by Technavio. Market size is forecast to grow by USD 323.29 billion between 2022 and 2027 at a CAGR of 8.71%. By region, the global digital marketing spending market is segmented into APAC, North America, Europe, Middle East and Africa, and South America. APAC will account for 44% of market growth during the forecast period. Factors such as the increase in urbanization and the rise in the adoption of e-commerce are driving the growth of the digital marketing spending market in APAC.

Technavio has announced its latest market research report titled Global Digital Marketing Spending Market 2023-2027

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Market Dynamics

The market is driven by factors such as digital transformation across multiple sectors, increased credibility, and the growing proliferation of digital marketing software. However, the lack of short-term return on investment is hindering market growth. The report includes historic market data from 2017 to 2021. In 2017, the market was valued at USD 459.61 million. The report provides a comprehensive analysis of growth opportunities at regional levels, new product launches, the latest trends, and the post-pandemic recovery of the global market. Buy the report

Company Profiles

The digital marketing spending market report includes information on the key products and recent developments of leading vendors, including:

Coalition Technologies LLC - The company offers digital marketing spending solutions such as social media, email marketing, and reputation management.
Dentsu Group Inc. - The company offers digital marketing spending solutions such as iProspect.
Disruptive Advertising Inc. - The company offers digital marketing spending solutions such as paid social and paid social.
Effective Spend - The company offers digital marketing spending solutions SEO, digital marketing, and social media marketing.

Competitive Analysis

The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, and growth in market share among others. Request a Sample

Market Segmentation

By platform, the market is segmented into mobile devices and desktops. The mobile devices segment accounted for the largest share of the market in 2022.
By geography, the market is segmented into APAC, North America, Europe, Middle East and Africa, and South America. APAC held the largest share of the market in 2022.

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The mobile value-added services (VAS) market is estimated to grow at a CAGR of 15.76% between 2022 and 2027. The size of the market is forecast to increase by USD 723.25 billion. The rapid increase in smartphone penetration is notably driving the market growth, although factors such as constraints in content monetization may impede the market growth.
The virtual reality (VR) in the gaming market is estimated to grow at a CAGR of 28.39% between 2022 and 2027. The size of the market is forecast to increase by USD 17,853.41 million. The introduction of digital downloading in gaming consoles is notably driving the market growth, although factors such as the high price of VR headsets may impede the market growth.

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What are the key data covered in this digital marketing spending market report?

CAGR of the market during the forecast period.
Detailed information on factors that will drive the growth of the market between 2023 and 2027
Precise estimation of the size of the digital marketing spending market and its contribution to the parent market.
Accurate predictions about upcoming trends and changes in consumer behavior.
Growth of the market across APAC, North America, Europe, Middle East and Africa, and South America.
A thorough analysis of the market's competitive landscape and detailed information about vendors.
Comprehensive analysis of factors that will challenge the growth of digital marketing spending market vendors.

Table of contents:

Executive Summary
Market Landscape
Market Sizing
Historic Market Size
Five Forces Analysis
Market Segmentation by Platform
market Segmentation by Type
Customer Landscape
Geographic Landscape
Drivers, Challenges, and Trends
Company Landscape
Company Analysis
Appendix

About US

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contact

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/

SOURCE Technavio