Digital Marketing Expert from Naked Lime to Speak at Fixed Ops Conference

KETTERING, Ohio, Oct. 29, 2015 /PRNewswire/ -- Naked Lime Marketing today announced that Ross McArthur, a digital marketing expert at Naked Lime, will present at the Fixed Ops Conference, Nov. 1-3, 2015, at the Tropicana Hotel in Las Vegas. McArthur's topic is "Today's Lost Customer is Tomorrow's Dollars: Winning Your Customer Back From the Independents."

During his presentation, McArthur will help conference attendees better understand today's ever-changing service consumers. He will then offer ways for dealerships to connect with the 116 million consumers who are searching online for their products and services and share insights on how to win consumers' business away from independent repair shops or mass merchants.

He also will offer a five-step marketing strategy for dealers to regain and grow their market share for service work by leveraging consumer shopping trends and the dealership's digital resources.

McAuthur's presentation will he held Monday, Nov. 2, 9:45 a.m., in Room B, and on Tuesday, Nov. 3, at 9:45 a.m., in Room D.

In his role as marketing specialist for Naked Lime, Ross McArthur develops customized strategies to help dealerships capture and retain today's ever-changing consumer. Prior to joining Naked Lime, McArthur worked with leading tire manufacturers, distributors, and state organizations to provide digital solutions for their customers. He has been a speaker and panelist at more than 100 industry events, including SEMA and the International Tire Exhibition & Conference (ITEC) North America.

Naked Lime also is a platinum sponsor of the conference and will host a booth (#104) at the show. Participants are invited to stop by to learn more about Naked Lime's full suite of marketing, advertising, and web services.

Naked Lime in Fixed Ops Magazine

Naked Lime Marketing also is a frequent contributor of digital marketing-related articles to Fixed Ops Magazine. Articles published in 2015 include:

• "Four Steps to Reading Service Customers' Minds: How Service Marketing Can Look More Like Mind Reading – and Why" by Pat Horne, director of Product Planning at Naked Lime.
• "How to Win at Mobile Service Marketing: Four Steps to Stop Handing Customers to Your Competition" by Brad Highland, director of Web Services at Naked Lime.
• "Do Your Customers Really Know You? Seven Ways to Inform Them About Your Services and Attract Them to Your Service Drive" by Highland.

About Naked Lime Marketing

Naked Lime's Naked Truth: Deliver fresh and innovative full-service marketing, advertising, and web solutions and services that help automotive dealers turn the heads of consumers and inspire consumer loyalty at every point in the retail process. Connect with Naked Lime Marketing on the Web: http://nakedlime.com, Facebook: http://facebook.com/nkdlime, or Twitter: http://twitter.com/nkdlime.

SOURCE Naked Lime Marketing

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