Digital Book World Conference + Expo, March 7-9, Presents Strategies for the Digital Transformation of Publishing

NEW YORK, Dec. 2, 2015 /PRNewswire/ -- The 7^th Annual Digital Book World Conference + Expo (DBW) returns to New York, March 7 – 9, 2016 at the New York Hilton Midtown. DBW 16 is the premier event (@DigiBookWorld - #DBW16) for book publishers and content providers of all sizes and business models who plan to thrive through and beyond publishing's digital transformation. Registration and program details are available at digitalbookworldconference.com (the best early-bird rates expire Dec. 15).

"Our world is constantly being shaped by the big technology companies, so a primary focus at the Digital Book World Conference + Expo will be how those tech companies are shaping the new ecosystem of the book business," explains Mike Shatzkin (@MikeShatzkin), DBW conference chair and founder of The Idea Logical Company. "And that doesn't just mean looking to the obvious tech company, Amazon, which is almost every book publisher's biggest trading partner. It means Facebook and Google, which have become perhaps the industry's primary marketing mechanisms. And, of course, it also means Apple, which has become the second-leading ebook provider to Amazon."

Shatzkin adds, "The industry has to keep innovating and adjusting as technology changes, so DBW 16 will present a variety of perspectives from leading influencers and change agents in technology, publishing and digital media, to drive the industry forward in the most practical, relevant and actionable ways."

Michael Cader (@PublishersLunch), founder of Publishers Lunch and PublishersMarketplace.com, says, "While the ebook market on its own has matured, the transformation and remaking of publishing companies has not stopped at all, as digital innovations and efficiencies touch every aspect of the publishing process and define the market. The organizational shift continues, and businesses and professionals figuring out how to compete in today's evolving marketplace should attend DBW 16 to discover ways to develop, build and transform their business alongside the rest of the industry."

Shatzkin and Cader are DBW's partners from Publishers Launch Conferences – two of book publishing's most respected analysts of the industry's digital transition.

The conference will cover the most pressing topics, including: transformation; data and discovery; tech vs. content; a fresh look at ebook sales, the indie-publishing market and a fast-changing publishing business; understanding SEO in a global, local and mobile world; monetizing relationships with consumers; investing in tech; how digital has changed our culture; ebook pricing in a changing ebook marketplace; copyright; antitrust, tech and book publishing; rights in a globalized world; content marketing; the changing realities for authors; self-publishing; and the book buyer's journey; among other relevant, strategy-focused topics.

Visit digitalbookworldconference.com to register (the best early-bird rates expire Dec. 15). Or e-mail [email protected] to enquire about attending, sponsoring or exhibiting.

SOURCE Digital Book World Conference + Expo