Digital Agency Adperio Receives Multi-Million Dollar Investment from Matomy

DENVER, July 27, 2011 /PRNewswire/ -- Adperio, a performance-based online agency based in Denver, Colorado, received a multi-million dollar investment from Matomy Media Group, Inc., an international ad company specializing in the European and Latin American markets. The investment will be distributed over 4 years with the final value based on Adperio's performance, likely reaching a value in the tens of millions.

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Adperio represents some of the top US brands in entertainment, finance and market research. With more than $60 million spent on behalf of its clients, Adperio currently ranks as one the world's largest buyers of in-game advertising, specifically on the Facebook social games platform.

Matomy Media Group has extensive experience in performance-based marketing, focusing on display, search and affiliate channels. Matomy is expected to generate $100 million in annual revenue in 2011, mainly from Europe and South America. In addition to this investment, Matomy recently acquired a Mexican digital advertising company earlier this year

Both Adperio and Matomy will benefit greatly from this strategic global alliance.

"We're eager to take advantage of Matomy's international reach and leverage their performance-based expertise. We're confident that our two company's strengths and geographical focuses are 100% complementary.  We expect to be the global leader in providing our clients with a variety of measurable and impactful performance-based advertising solutions," says David Asseoff, CEO and President of Adperio.

Matomy CEO Ofer Druker added that, "This is an important strategic move to expand Matomy's operations in the US market, and to enter new media fields and categories, such as the entertainment and financial industries, where Adperio has large clients."

In addition, Adperio continues to invest in and develop innovative new products and technologies to benefit their international partners.  Adperio will soon launch a new Online-to-Offline (O2O™) platform connecting social media with offline purchases.

About Adperio

Adperio is an interactive marketing and advertising agency based in Denver and London. With more than a decade of experience in online marketing, Adperio provides clients with unmatched expertise in email, social media and performance-based marketing, combined with an unrivalled commitment to best practices. The company was recently recognized by Inc. magazine for the fifth consecutive year as one of "The Fastest-Growing Private Companies in America" and named as one of the "Best Companies to Work for in Colorado" by Colorado Biz Magazine and Jobing.com for four consecutive years. For more information, visit http://www.adperio.com.

CONTACT:  David Asseoff, President and CEO, +1-303-985-2700 ext 811

SOURCE Adperio

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