Digilant Continues Global Growth with Expansion in Mexico and South America
Company Appoints Country Managers to Lead Market Growth in Chile, Colombia, and Peru, While Opening New Office in Monterrey
BOSTON, Sept. 8, 2015 /PRNewswire/ -- Digilant, a leading global programmatic media company that partners with agencies and brands to provide customized and strategic digital advertising solutions, today announced its expansion into Chile and Peru, opening offices in Santiago de Chile and Lima, and its growing presence in Mexico with a new office in Monterrey. The expansions come as a result of the increase in Digilant's global brand clients across South America and with offices currently in Brazil, Colombia and Mexico, the move strengthens Digilant's position in the fast-growing Latin American markets.
"Digilant has seen tremendous growth in 2015 as we remain profitable and continue to build on our extensive partnerships with leading brands and agencies around the world," said Mauricio Vazquez, Managing Director and Regional Manager of Latin America. "This growth has been fueled by product innovation, including proprietary enhanced targeting and data science capabilities with the launch of Page Index and Consumer Persona, and by bringing in incredible talent across the Americas and Europe, enabling our clients to drive outsized ROI and to achieve overall business goals."
Overseeing operations and strategic growth in Chile, Colombia, and Peru, Digilant has appointed Eduardo Arevalo, Mary Gonzalez, and Alexis Reategui as country managers, respectively.
Joining from Headway Digital, Mr. Arevalo brings nearly a decade of experience in digital advertising on both the agency and publisher sides of the industry. Having previously worked with brands such as Movistar and Unilever, Digilant clients will benefit from his extensive experience in developing results-driven communications strategies and his expertise in programmatic advertising, mobile marketing, and video advertising.
With more than a decade of experience in the digital industry, Ms. Gonzalez previously managed Pautefacil.com, the contextual advertising network in Colombia that consists of four major corporations: El Tiempo Casa Editorial, Caracol TV, Publicaciones Semana and Periodicos Asociados. Prior to that, Mary worked as a Google SMB Premier Partner and implemented various programmatic buying platforms across Colombia. She is currently pursuing a Specialization in Digital Marketing and Ecommerce at the ADEN International Business School and is a SMI Social Media Professional Expert.
Mr. Reategui, a fifteen year veteran of the digital advertising industry, joins Digilant from Hibu, where he served as head of digital, and prior to that as the Latin America portal manager. With deep roots and leadership in the region, Mr. Reategui previously served as President of the Interactive Advertising Bureau, Peru and currently leads the organization's education committee in its efforts to educate local agencies, publishers and brands on the latest digital advertising trends, challenges and standards.
"As brands increasingly recognize the need to leverage technology and data to identify, reach, and convert prospects, we have seen demand for our unique programmatic media and data science solutions skyrocket," said Don Epperson executive chairman of Digilant and CEO of ispDigital. "With their years of industry experience and in depth market knowledge, Eduardo, Mary, and Alexis are ideal candidates to grow our business and support our clients within their critical markets."
About Digilant
Digilant, a global programmatic media pioneer, partners with the world's leading agencies and brands to provide customized and scalable programmatic media solutions. Powered by insightful and actionable data science, Digilant's display, video, mobile, and social solutions are delivered through a world-class service offering. The company's advanced technology platform, which includes a data management platform (DMP), connects brands with relevant and unique audiences by activating first party, third party and its own proprietary data. Headquartered in Boston, Digilant has offices in Barcelona, Bogota, Lima, London, Madrid, Mexico City, Milan, Monterrey, Santiago, Sao Paulo, and across the U.S. For more information, please visit www.digilant.com or follow the company on Twitter at @Digilant_US. Digilant is an ispDigital Group Company.
About ispDigital
ispDigital is a technology-based marketing services holding company driving innovation and solutions at the intersection of earned, owned and paid media. Together Acceso (earned), Antevenio (owned), and Digilant (paid) provide cross channel and cross device, closed loop marketing solutions. Headquartered in Boston and Barcelona, ispDigital has offices in Argentina, Brazil, Chile, Colombia, France, Italy, Mexico, Panama, Peru, Spain, the United Kingdom, and the United States. ispDigital is majority owned by Inversiones y Servicios Publicitarios (ISP), an investment company fully owned by the Rodes family. For more information visit www.ispdigital.com.
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SOURCE Digilant
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