Digilant Announces Strategic Partnership with Integral Ad Science
Relationship Reinforces Digilant's Emphasis on Viewability and Brand Safety
BOSTON, May 4, 2015 /PRNewswire/ -- Digilant, a leading global programmatic media company that partners with the world's leading agencies and brands to provide customized and scalable programmatic media solutions, announced today the launch of a strategic partnership with Integral Ad Science (IAS), the leading global provider of actionable advertising intelligence for buyers and sellers of digital media.
This collaboration grants Digilant access to Integral Ad Science's pre-bid solution, Bid Expert, which has been integrated into Digilant's proprietary bidding system. The integration improves Digilant's ability to effectively achieve clients' target metrics by optimizing for high viewability, brand safe placements, and avoiding serving ads to fraudulent traffic. Through this partnership, Digilant will deliver advertisements via intelligently-purchased inventory that leads to meeting client campaign and business goals while continuing to ensure that key audiences are successfully targeted worldwide.
"We are thrilled to partner with Integral Ad Science to provide an even deeper level of inventory security and brand safety for our clients in markets around the globe and ensure that they are free of concern about fraud while effectively reaching consumers," said Kim Riedell, Digilant's SVP of Product and Marketing. "As viewability and fraud continue to be major issues in the digital advertising space, our relationship with Integral Ad Science assures our clients that we are taking every step necessary to combat these issues."
Digilant has been beta testing with Integral Ad Science's Bid Expert technology and has already seen strong participation and interest in the integration from existing clients.
"Programmatic advertising is an increasingly critical part of all of our media campaigns. The challenge is keeping brand safety a top priority in an automated world," said Gary Mak, Media Director at Connelly Partners. "We're looking forward to this partnership between Digilant and IAS, as it will provide incredible value in our efforts to achieve both campaign and business goals, while optimizing for brand safety and viewability for clients."
"Digilant's partnership with Integral Ad Science is great news as we continue to work to provide our brand clients with the highest quality media placements for their programmatic campaigns," said Emma Coker, Media Strategist at Firehouse. "This integration, coupled with Digilant's existing technology and data management platform, further enhances our ability to reach the best possible audiences and drive incredible ROI for clients."
"Integral Ad Science's partnership with Digilant is another example of digital advertising companies working together to ensure that their clients' message is reaching their target consumers and not an artificial audience," said Harmon Lyons, Vice President, Business Development at Integral Ad Science. "We look forward to working with Digilant to continue to implement Bid Expert into its existing technology and enhance the quality of digital advertising delivery for their current and future clients worldwide."
About Digilant
Digilant, a global programmatic media pioneer, partners with the world's leading agencies and brands to provide customized and scalable programmatic media solutions. Powered by insightful and actionable data science, Digilant's display, video, mobile, and social solutions are delivered through a world-class service offering. The company's advanced technology platform, which includes a data management platform (DMP), connects brands with relevant and unique audiences by activating first party, third party and its own proprietary data. Headquartered in Boston, Digilant has offices in Barcelona, Bogota, London, Madrid, Mexico City, Milan, Monterrey, Sao Paulo, and across the U.S. For more information, please visit www.digilant.com or follow the company on Twitter at @Digilant_US. Digilant is an ispDigital Group Company.
About ispDigital
ispDigital is a technology-based marketing services holding company that is driving innovation at the intersection of "earned," "owned," and "paid" media. Together Acceso ("earned"), Antevenio ("owned"), and Digilant ("paid"), provide cross channel and cross device closed loop media solutions. Headquartered in Boston and Barcelona, ispDigital has global offices in Brazil, Chile, Colombia, France, Italy, Mexico, Panama, Peru, Spain, the United Kingdom, and the United States. ispDigital is majority owned by Inversiones y Servicios Publicitarios (ISP), a company owned by the Rodes family.
About Integral Ad Science
Integral Ad Science is a technology company focused on ensuring safe, quality media environments for online advertisers. Employing the industry's only media valuation platform, Integral Ad Science evaluates the media environment and establishes a TRAQ Score (True Advertising Quality), a first-of-its-kind, quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform. TRAQ Score supports an advertiser's ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROI, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers. Integral is headquartered in New York with operations in San Francisco, Chicago, Washington DC, London, Berlin, Paris, Sydney, Melbourne, and Singapore, Learn more at www.intergralads.com.
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SOURCE Digilant
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