Differences in Super Bowl XLV Cities' Car Buying Habits Examined in Study by TrueCar.Com

SANTA MONICA, Calif., Feb. 3, 2011 /PRNewswire/ -- In a classic confrontation between "small town USA" and the "big city," the Super Bowl XLV match-up of the Pittsburgh Steelers and the Green Bay Packers is truly represented in the two city's automotive choices.  

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TrueCar.com, the authority on new car pricing, forecasts and trends, recently completed an extensive study of the differences in automotive buying habits of the two cities and discovered that rural Green Bay and urban Pittsburgh reflect their city's demographic when it comes to auto buying habits.

Of the highest selling brands in 2010, Green Bay residents prefer domestic brands while Pittsburgh residents opt for more imports.  The brands with the highest percentage of buyers from Green Bay include Chevrolet, Ford, Toyota, Dodge and Honda.  Of the top 10, half are domestics.  The brands preferred by Pittsburgh buyers include Chevrolet, Ford, Honda, Toyota and Hyundai.  Of the top 10, only four are domestics.

"Green Bay and Pittsburgh really represent different sides of the coin," said Jesse Toprak, VP of Trends and Insights at TrueCar.com.  "According to data collected on recent new car purchasers, a majority of Green Bay is interested in outdoor activities while Pittsburgh is just the opposite, enjoying indoor, tech-heavy activities.  This is reflected in the cars they buy, with Green Bay leaning toward domestic trucks while Pittsburgh purchases more fuel efficient compact cars and crossovers."

According to the survey of the five best selling models in 2010 in Green Bay four are either Trucks or SUV's and are domestic brands.  The top five in Green Bay, Wisconsin include:

Meanwhile in Pittsburgh, preferences are also skewed to Trucks/SUV's at the top of the list; however, smaller, foreign brands are the majority.  The top five in Pittsburgh, Pennsylvania include:

While this information won't translate to a winner on the field, it does say a lot about the fans of both teams.

To find the top 10 sellers for these cities, visit The Truth Blog or you can request your cities top 10 by contacting TrueCar.com.

*The Current Best Local Price is as of February 1, 2011 and based on a popular trim level of that model with pricing from a specific city in the chosen state but provides consumers with the Lowest Certified Price, a "no-haggle" upfront price from participating TrueCar.com dealers

**The Current Discount from MSRP is the MSRP minus Current Best Local Price

About TrueCar

TrueCar is the authority in new car prices. We show car buyers and car dealers how much people actually paid for a particular car in a specific local area. TrueCar pricing can help both new car buyers and new car dealers determine what is considered a good or great price on a new car. Consumers no longer need to walk into a dealership partially informed and fully suspicious – using TrueCar they walk in knowing the price of a fair deal. Dealers benefit by TrueCar's real-time, unbiased information about marketplace pricing, helping them price cars for increased sales, and ultimately gaining market share over other dealers. Our innovative new car pricing service is offered free of charge on our website at www.truecar.com, on our mobile site at mobile.truecar.com, and via syndication of our tools and pricing data to leading automotive research sites throughout the web.

About TrueCar Data

TrueCar obtains data directly from numerous sources including automotive dealers, technology companies, data aggregators, and analytics companies within the automotive space.   We also acquire vehicle configuration data, customer and dealer incentives data, financing and loan data, vehicle registration and insurance data, and much, much more.  TrueCar is insatiable about data with our goal to find 100% of all purchase transactions, even if that means finding the same transaction multiple times from multiple sources within the car-buying ecosystem.  Our data is among the most timely and comprehensive in the industry, as we are able to process most car sales within a week of the actual sales date, and have a substantial fraction on the site within 48 hours of the actual sale.  TrueCar believes the greater our informational accuracy, the greater benefit we provide to both dealers and consumers.

Disclaimer

This press release and the information contained herein is for noncommercial use on "as-is, as available" basis and may be used for informational purposes only.  TrueCar makes no representations or warranties, express or implied, with respect to the information contained in this press release and the results of the use of such information, including but not limited to implied warranty of merchantability, fitness for a particular purpose and non-infringement.  The information contained in this press release may include technical inaccuracies or typographical errors.  Neither TrueCar nor any of its parents, subsidiaries, affiliates or respective partners, officers, or directors, employees or agents shall be held liable for any damages, whether direct, incidental, indirect, special or consequential, including without limitation lost revenues or lost profits, arising from or in connection with your use or reliance on the information presented in this press release.

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Jesse Toprak

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SOURCE TrueCar.com