Dietary supplements market size to grow by USD 61.4 billion from 2022 to 2027; Increasing adoption of healthy eating habits will drive growth - Technavio

NEW YORK, Feb. 14, 2023 /PRNewswire/ --

Dietary supplements market insights -

• Vendors: 15+, including Abbott Laboratories, Amway Corp., Archer Daniels Midland Co., Arkopharma Laboratories, Bayer AG, Carlyle Nutritionals LLC, Glanbia plc, Haleon Plc, Herbalife International of America Inc., Natures Sunshine Products Inc., Natures Way Products LLC, NOW Health Group Inc., Nu Skin Enterprises Inc., NutriGold Inc., Orgenetics Inc., Pfizer Inc., Reckitt Benckiser Group PLC, Sanofi SA, Suntory Holdings Ltd., Otsuka Holdings Co. Ltd, among others
• Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
• Segments: Product (Vitamins, Combination, Fatty acids, Probiotics, and Others), Distribution Channel (Offline and Online), and Geography (APAC, North America, Europe, South America, and Middle East and Africa)

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In 2017, the dietary supplements market was valued at USD 96.70 million. From a regional perspective, APAC held the largest market share, valued at USD 45.24 billion. The dietary supplements market size is estimated to grow by USD 61.4 billion from 2022 to 2027 at a CAGR of 8.16% according to Technavio.

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Dietary supplements market - Customer Landscape
To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity
• For highlights on customer landscape analysis, download a sample!

Dietary supplements market - Vendor Insights

The growing competition in the market is compelling vendors to adopt various growth strategies such as promotional activities and spending on advertisements to improve the visibility of their services. Technavio report analyzes the market's competitive landscape and offers information on several market vendors including –

• Abbott Laboratories - The company offers pediasure grow and gain therapeutic nutrition shake which is designed as health supplement drink for children 1 to 13 years of age.
• Amway Corp. - The company offers vitamin B dual action tablets which is designed as health supplement to fulfill energy requirement in body.
• Archer Daniels Midland Co. - The company offers pea protein which is used as source of protein to improve the nutrient content in body.
• Bayer AG - The company offers redoxon vitamin C tablet which is used as supplement to boost immune system and also protect body cells from oxidative stress.

Dietary supplements market – Market Dynamics

Major Drivers – 

• Increasing adoption of healthy eating habits
• Rising awareness of preventative healthcare
• Rising demand for sports supplements

KEY Challenges – 

• Consumer distrust stemming from misleading marketing activities
• Threat of counterfeit dietary supplements
• Challenging regulatory environment

Drivers and challenges have an impact on market dynamics and can impact businesses. Find some insights from a sample report!

The dietary supplements market report provides critical information and factual data, with a qualitative and quantitative study of the market based on market drivers and limitations as well as future prospects.

What are the key data covered in this dietary supplements market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the dietary supplements market between 2023 and 2027
• Precise estimation of the size of the dietary supplements market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the dietary supplements market industry across APAC, North America, Europe, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of dietary supplements market vendors

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Table of contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Screen Size
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global smart LED indoor signage market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on Global smart LED indoor signage market 2017 - 2021 ($ million)

• 4.2 End-User Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – End-User Segment 2017 - 2021 ($ million)

• 4.3 Screen Size Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – Screen Size Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by End-user

• 6.1 Market segments 
• Exhibit 30: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 31: Data Table on End-user - Market share 2022-2027 (%)

• 6.2 Comparison by End-user 
• Exhibit 32: Chart on Comparison by End-user
• Exhibit 33: Data Table on Comparison by End-user

• 6.3 Retail - Market size and forecast 2022-2027
• Exhibit 34: Chart on Retail - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Retail - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Retail - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Retail - Year-over-year growth 2022-2027 (%)

• 6.4 QSR and restaurants - Market size and forecast 2022-2027
• Exhibit 38: Chart on QSR and restaurants - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on QSR and restaurants - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on QSR and restaurants - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on QSR and restaurants - Year-over-year growth 2022-2027 (%)

• 6.5 Education - Market size and forecast 2022-2027
• Exhibit 42: Chart on Education - Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on Education - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on Education - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Education - Year-over-year growth 2022-2027 (%)

• 6.6 Healthcare - Market size and forecast 2022-2027
• Exhibit 46: Chart on Healthcare - Market size and forecast 2022-2027 ($ million)
• Exhibit 47: Data Table on Healthcare - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Chart on Healthcare - Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on Healthcare - Year-over-year growth 2022-2027 (%)

• 6.7 Others - Market size and forecast 2022-2027
• Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 6.8 Market opportunity by End-user 
• Exhibit 54: Market opportunity by End-user ($ million)

7 Market Segmentation by Screen Size

• 7.1 Market segments 
• Exhibit 55: Chart on Screen Size - Market share 2022-2027 (%)
• Exhibit 56: Data Table on Screen Size - Market share 2022-2027 (%)

• 7.2 Comparison by Screen Size 
• Exhibit 57: Chart on Comparison by Screen Size
• Exhibit 58: Data Table on Comparison by Screen Size

• 7.3 Less than 32 - Market size and forecast 2022-2027
• Exhibit 59: Chart on Less than 32 - Market size and forecast 2022-2027 ($ million)
• Exhibit 60: Data Table on Less than 32 - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Chart on Less than 32 - Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Less than 32 - Year-over-year growth 2022-2027 (%)

• 7.4 32-35 - Market size and forecast 2022-2027 
• Exhibit 63: Chart on 32-35 - Market size and forecast 2022-2027 ($ million)
• Exhibit 64: Data Table on 32-35 - Market size and forecast 2022-2027 ($ million)
• Exhibit 65: Chart on 32-35 - Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on 32-35 - Year-over-year growth 2022-2027 (%)

• 7.5 55 and above - Market size and forecast 2022-2027
• Exhibit 67: Chart on 55 and above - Market size and forecast 2022-2027 ($ million)
• Exhibit 68: Data Table on 55 and above - Market size and forecast 2022-2027 ($ million)
• Exhibit 69: Chart on 55 and above - Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on 55 and above - Year-over-year growth 2022-2027 (%)

• 7.6 Market opportunity by Screen Size 
• Exhibit 71: Market opportunity by Screen Size ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 72: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 73: Chart on Market share by geography 2022-2027 (%)
• Exhibit 74: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 75: Chart on Geographic comparison
• Exhibit 76: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 77: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 APAC - Market size and forecast 2022-2027
• Exhibit 81: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.5 Europe - Market size and forecast 2022-2027
• Exhibit 85: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 89: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 93: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 97: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 101: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 Japan - Market size and forecast 2022-2027
• Exhibit 105: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 106: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 107: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.11 Canada - Market size and forecast 2022-2027
• Exhibit 109: Chart on Canada - Market size and forecast 2022-2027 ($ million)
• Exhibit 110: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
• Exhibit 111: Chart on Canada - Year-over-year growth 2022-2027 (%)
• Exhibit 112: Data Table on Canada - Year-over-year growth 2022-2027 (%)

• 9.12 UK - Market size and forecast 2022-2027
• Exhibit 113: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 114: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 115: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 116: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 117: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 118: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 119: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 120: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 121: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 122: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 123: Matrix on vendor position and classification

• 12.3 Absen Optoelectronic Co. Ltd. 
• Exhibit 124: Absen Optoelectronic Co. Ltd. - Overview
• Exhibit 125: Absen Optoelectronic Co. Ltd. - Product / Service
• Exhibit 126: Absen Optoelectronic Co. Ltd. - Key offerings

• 12.4 AU Optronics Corp. 
• Exhibit 127: AU Optronics Corp. - Overview
• Exhibit 128: AU Optronics Corp. - Business segments
• Exhibit 129: AU Optronics Corp. - Key news
• Exhibit 130: AU Optronics Corp. - Key offerings
• Exhibit 131: AU Optronics Corp. - Segment focus

• 12.5 Firstouch Solutions Pvt. Ltd. 
• Exhibit 132: Firstouch Solutions Pvt. Ltd. - Overview
• Exhibit 133: Firstouch Solutions Pvt. Ltd. - Product / Service
• Exhibit 134: Firstouch Solutions Pvt. Ltd. - Key offerings

• 12.6 Grandwell Industries 
• Exhibit 135: Grandwell Industries - Overview
• Exhibit 136: Grandwell Industries - Product / Service
• Exhibit 137: Grandwell Industries - Key offerings

• 12.7 Koninklijke Philips NV 
• Exhibit 138: Koninklijke Philips NV - Overview
• Exhibit 139: Koninklijke Philips NV - Business segments
• Exhibit 140: Koninklijke Philips NV - Key news
• Exhibit 141: Koninklijke Philips NV - Key offerings
• Exhibit 142: Koninklijke Philips NV - Segment focus

• 12.8 LG Corp. 
• Exhibit 143: LG Corp. - Overview
• Exhibit 144: LG Corp. - Business segments
• Exhibit 145: LG Corp. - Key offerings
• Exhibit 146: LG Corp. - Segment focus

• 12.9 Metroplus Advertising LLC 
• Exhibit 147: Metroplus Advertising LLC - Overview
• Exhibit 148: Metroplus Advertising LLC - Product / Service
• Exhibit 149: Metroplus Advertising LLC - Key offerings

• 12.10 Panasonic Holdings Corp. 
• Exhibit 150: Panasonic Holdings Corp. - Overview
• Exhibit 151: Panasonic Holdings Corp. - Business segments
• Exhibit 152: Panasonic Holdings Corp. - Key news
• Exhibit 153: Panasonic Holdings Corp. - Key offerings
• Exhibit 154: Panasonic Holdings Corp. - Segment focus

• 12.11 Planar Systems Inc. 
• Exhibit 155: Planar Systems Inc. - Overview
• Exhibit 156: Planar Systems Inc. - Product / Service
• Exhibit 157: Planar Systems Inc. - Key offerings

• 12.12 Samsung Electronics Co. Ltd. 
• Exhibit 158: Samsung Electronics Co. Ltd. - Overview
• Exhibit 159: Samsung Electronics Co. Ltd. - Business segments
• Exhibit 160: Samsung Electronics Co. Ltd. - Key news
• Exhibit 161: Samsung Electronics Co. Ltd. - Key offerings
• Exhibit 162: Samsung Electronics Co. Ltd. - Segment focus

• 12.13 Sharp Corp. 
• Exhibit 163: Sharp Corp. - Overview
• Exhibit 164: Sharp Corp. - Business segments
• Exhibit 165: Sharp Corp. - Key news
• Exhibit 166: Sharp Corp. - Key offerings
• Exhibit 167: Sharp Corp. - Segment focus

• 12.14 Sony Group Corp. 
• Exhibit 168: Sony Group Corp. - Overview
• Exhibit 169: Sony Group Corp. - Business segments
• Exhibit 170: Sony Group Corp. - Key news
• Exhibit 171: Sony Group Corp. - Key offerings
• Exhibit 172: Sony Group Corp. - Segment focus

• 12.15 Tailong Zhixian Technology Shenzhen Co. Ltd.
• Exhibit 173: Tailong Zhixian Technology Shenzhen Co. Ltd. - Overview
• Exhibit 174: Tailong Zhixian Technology Shenzhen Co. Ltd. - Product / Service
• Exhibit 175: Tailong Zhixian Technology Shenzhen Co. Ltd. - Key offerings

• 12.16 Toshiba Corp. 
• Exhibit 176: Toshiba Corp. - Overview
• Exhibit 177: Toshiba Corp. - Business segments
• Exhibit 178: Toshiba Corp. - Key offerings
• Exhibit 179: Toshiba Corp. - Segment focus

• 12.17 Xtreme Media Pvt. Ltd. 
• Exhibit 180: Xtreme Media Pvt. Ltd. - Overview
• Exhibit 181: Xtreme Media Pvt. Ltd. - Product / Service
• Exhibit 182: Xtreme Media Pvt. Ltd. - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 183: Inclusions checklist
• Exhibit 184: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 185: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 186: Research methodology
• Exhibit 187: Validation techniques employed for market sizing
• Exhibit 188: Information sources

• 13.5 List of abbreviations 
• Exhibit 189: List of abbreviations

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Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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