Did Elvis Knock Out Etta James?

SOUTH NORWALK, Conn., July 19, 2011 /PRNewswire/ -- In a surprise outcome to a contest that neither participant knew they were in, Elvis has defeated Etta James.

(Logo:  http://photos.prnewswire.com/prnh/20110118/NY31358LOGO )

For the past few years Etta James' classic "At Last" has topped every survey of GigMasters' brides and grooms for First Dance choice. But this summer wedding season, Etta has been defeated by heavy-hitter Elvis. In a recent survey of summer 2011 brides and grooms, a majority listed "Can't Help Falling in Love with You" by Elvis as their choice for first dance, but no one chose the Etta James classic "At Last." This is especially surprising in a year when many wedding blogs were featuring "Jazz" as a top wedding theme.

Is Etta's falling out of favor a sign of other traditions falling by the wayside? Not necessarily. Most brides and grooms are still planning all the traditional dances (Father/Daughter, Mother/Son) and most importantly, the "Chicken Dance" and "Macarena" still top the Don't Play lists.

Marta Segal Block, GigMasters Editorial Director says, "We don't think Etta James is gone for the long haul, but this just shows the importance of having on-going communication with brides and grooms to stay on top of how weddings are changing."

This summer wedding season, GigMasters.com helped thousands of brides and grooms find entertainment for their engagement party, wedding ceremony, and wedding reception. By regularly surveying brides and grooms as well as wedding performers, GigMasters.com is able to keep its fingers on the pulse of the ever-changing wedding market. GigMasters.com then brings that information to members and clients through our Wedding Blog, Wedding Resource Guide and personalized event entertainment services. To see what else brides and grooms are doing this wedding season, read our check in with Summer Wedding Trends.

About GigMasters

GigMasters.com© is the number one event entertainment booking service, guiding party planners and hosts to the right entertainment for every event. By combining the efficiency of the web with the personal touch of a private event planner, GigMasters has helped facilitate more than 130,000 bookings, including over 17,000 in 2011 thus far. With the Internet's largest nationwide database of client-rated performers for live music and variety entertainment, GigMasters boasts over 9,000 performers including live bands, wedding musicians, party DJs, celebrity impersonators, balloon twisters, stand-up comedians, jazz trios, bagpipers, string quartets, soloists and more. The site, founded in 1997 by Kevin Kinyon and Michael Caldwell, attracts an average of 25,000 daily visits*, throughout North America. GigMasters is a proud member of the Better Business Bureau, TRUSTe, and is also a DigiCert secured website. For more information, please visit http://www.gigmasters.com/.

*Source: Google Analytics

Press Contact:

Marta Segal Block
GigMasters.com, Inc.
203-587-1134 x239
[email protected]

SOURCE GigMasters.com

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