DICK'S Sporting Goods Announces Grand Opening of New Store in Atlanta, GA

The retailer will celebrate the opening of its tenth store in the Atlanta area

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Mar 15, 2017, 11:13 ET

PITTSBURGH, March 15, 2017 /PRNewswire/ -- DICK'S Sporting Goods (NYSE: DKS), the largest U.S.-based, full-line omni-channel sporting goods retailer, will celebrate the opening of a new DICK'S Sporting Goods on Friday, March 31 at Perimeter Pointe in Atlanta, GA.

This will be the retailer's 686^th DICK'S store in the nation and 21^st in the state of Georgia.

"We're excited to expand our presence in Atlanta in the coming weeks," said Lauren Hobart, Executive Vice President & Chief Marketing Officer, DICK'S Sporting Goods. "The love for sports and the outdoors in this area provides us with a great opportunity to serve residents in a way only we can. The new store will carry a wide range of apparel, equipment and accessories and offer top-of-the-line in-store services tailored to the needs of the community."

The new location is the seventh former Sports Authority location that that Company has converted and reopened as a DICK'S Sporting Goods this year. This store will feature athletic and outdoor apparel and the latest gear for team sports, fitness, camping, hunting and fishing. It will also include a new and improved footwear section designed to offer a broad selection of sports performance and casual footwear.

DICK'S has brought approximately 90 jobs to the community through the hiring of full-time, part-time and temporary associates for the store.

The store will host their grand opening celebrations from Friday, March 31 through Sunday, April 2. Customers will receive the chance to win great prizes throughout the weekend and meet special guest Atlanta Linebacker Deion Jones** on Saturday, April 1.

Visit dicks.com/PerimeterPointe for full details on the Grand Opening celebration, including giveaways, promotions, special guests and brand activations.

**WRISTBAND REQUIRED! Wristbands are distributed on a first-come, first served basis beginning at store open on the day of event only. Limited Quantity. Limit one wristband per person. Must be present to receive wristband. Must have a wristband and must be in the Special Appearance line prior to the start of the appearance to receive an autograph. Times and appearances are subject to change without notice. See store for details.

About DICK'S Sporting Goods, Inc.
Founded in 1948, DICK'S Sporting Goods, Inc. is a leading omni-channel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. As of January 28, 2017, the Company operated more than 675 DICK'S Sporting Goods locations, serving and inspiring athletes and outdoor enthusiasts to achieve their personal best through a blend of dedicated associates, in-store services and unique specialty shop-in-shops. Headquartered in Pittsburgh, PA, DICK'S also owns and operates Golf Galaxy and Field & Stream specialty stores, as well as DICK'S Team Sports HQ, an all-in-one youth sports digital platform offering free league management services, mobile apps for communications and live scorekeeping, custom uniforms and FanWear and access to donations and sponsorships. For more information, visit the Press Room or Investor Relations pages at dicks.com.

Contact: DICK'S Sporting Goods – [email protected]

SOURCE DICK'S Sporting Goods