DICK'S Sporting Goods Announces Grand Opening Celebration in Lakeland, FL

PITTSBURGH, Aug. 11, 2014 /PRNewswire/ -- DICK'S Sporting Goods (NYSE: DKS), the largest U.S. based full-line omni-channel sporting goods retailer, invites the community of Lakeland to a three-day grand opening celebration, Friday, August 22 through Sunday, August 24, at its new location (919 Lakeland Park Center Dr). The store opens at 8:00 a.m. Friday and Saturday and 9:00 a.m. Sunday.  

DICK'S will host several giveaways, including a free Reebok Play Dry® T-Shirt (first 100 people in line on Friday), and a free Mystery Gift Card from $5 to $500 (first 100 adults in line on Saturday and Sunday). Guests in line early will get a chance to open the DICK'S Sporting Goods Gift Locker at 7:45 a.m. on Friday and Saturday and 8:45 a.m. on Sunday.*  

DICK'S 4,000 gallon bass tank will be on hand, with hourly fishing shows taking place from 11:00 a.m. to 6:00 p.m. on Friday and Saturday and 11:00 a.m. to 4:00 p.m. on Sunday.  On Saturday, "Addictive Fishing" host Blair Wiggins will make an appearance in store from 11:00 a.m. to 4:00 p.m.**

"We look forward to opening our new DICK'S Sporting Goods in Lakeland and becoming part of the community," said Lauren Hobart, Senior Vice President & Chief Marketing Officer, DICK'S Sporting Goods. "We want to serve athletes of all ages in Lakeland by providing the equipment they need to help them excel."

The new store, offering over 40 in-store services by DICK'S certified PROS in sports and outdoor specialties such as bike, golf and fishing, is the retailer's 30^th store in Florida and its 576^th nationwide.    

Visit DICKS.com/Lakeland for details.

*NO PURCHASE NECESSARY. Purchase does not improve chance of winning. Limit one t-shirt, mystery gift card and/or gift locker combination per person, per day. Must be 18+ for gift card and gift locker promotions. See store for details.

**Limit one autograph per person.  Autographs will be provided on a first-come, first-served basis at the store on the day of event only.  Times and appearances are subject to change without notice. See store for details.

About DICK'S Sporting Goods, Inc.
Founded in 1948, DICK'S Sporting Goods, Inc. is a leading omni-channel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. As of May 3, 2014, the Company operated more than 565 DICK'S Sporting Goods locations across the United States, serving and inspiring athletes and outdoor enthusiasts to achieve their personal best through a blend of dedicated associates, in-store services and unique specialty shop-in-shops dedicated to Team Sports, Athletic Apparel, Golf, Lodge/Outdoor, Fitness and Footwear. Headquartered in Pittsburgh, PA, DICK'S also owns and operates Golf Galaxy, Field & Stream and True Runner specialty stores. DICK'S offers its products through a content-rich eCommerce platform that is integrated with its store network and provides customers with the convenience and expertise of a 24-hour storefront.  For more information, visit the Press Room or Investor Relations pages at www.DICKS.com.

Contact:   
DICK'S Sporting Goods
[email protected]

SOURCE DICK'S Sporting Goods