DICK'S Sporting Goods Announces Grand Opening Celebration at Stoneridge Village in Jefferson City, MO

PITTSBURGH, Nov. 5, 2012 /PRNewswire/ -- DICK'S Sporting Goods (NYSE: DKS), the largest U.S. based full-line sporting goods retailer, invites the community of Jefferson City to their three-day grand opening weekend. The store will open its doors on Wednesday, November 7 and begin the celebration with a ribbon cutting ceremony on Friday, November 9 at 8:00 a.m. at the retailer's new location at Stoneridge Village, 739 Stoneridge Parkway. Special extended store hours will also be in effect for Friday (8:00 a.m. to 10:00 p.m.), Saturday (8:00 a.m. to 10:00 p.m.) and Sunday (9:00 a.m. to 8:00 p.m.)

DICK'S Sporting Goods also has a variety of special athlete appearances and giveaways scheduled to celebrate the grand opening festivities.

Sunday's schedule will feature a special appearance by St. Louis Cardinals player Allen Craig from 11:00 a.m. to 1:00 p.m.* With his 2-out go-ahead pinch-single in Game 1 of the 2011 World Series, Craig became the 1st player with 2 go-ahead RBI as a pinch-hitter in World Series play.

Additionally on Sunday, there will be a Mystery Gift Card Giveaway, where the first 100 adults in line will receive unmarked DICK'S Sporting Goods gift cards in varying denominations from $5 to $500, with one person winning the $500 card. (Limit one per person and must be 18 years or older.)

Throughout the weekend, customers will be able to enter for the chance to win an Epic A35T Treadmill and a Nishiki Kinzua29 Limited Edition bicycle. There will also be opportunities for customers to meet with certified bike and lodge technicians and PGA/LPGA professionals, as well as additional activities throughout the store. More details on all promotions are available at the store location.

"DICK'S Sporting Goods is excited to become a member of the Jefferson City community with the opening of our newest location," said Lauren Hobart, DICK'S Sporting Goods Chief Marketing Officer. "With unsurpassed customer service and the best products in the industry, we are the equipment solution for athletes of all ages."

The Jefferson City location will be the retailer's 11th store in the state of Missouri and its 517th nationwide.

Visit http://www.dickssportinggoodsonline.com/Grand_Open/Jefferson-City/ for more grand opening details and directions.

*Beginning at 9:00am local time, 250 wristbands will be distributed on a first-come, first-served basis at the store on the day of event only.  Limit one wristband and one autograph per person.  Fans must have a wristband and must be in the Special Appearance line by 11:00AM to receive an autograph.  Times and appearances are subject to change without notice. See store for details.

About DICK'S Sporting Goods, Inc.

DICK'S Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel and footwear in a specialty store environment. The Company also owns and operates Golf Galaxy, LLC, a golf specialty retailer. As of September 21, 2012, the Company operated 500 DICK'S Sporting Goods stores in 44 states, 81 Golf Galaxy stores in 30 states and eCommerce websites and catalog operations for DICK'S Sporting Goods and Golf Galaxy. DICK'S Sporting Goods, Inc. news releases are available at http://www.dickssportinggoods.com/investors.  The Company's website is not part of this release.

SOURCE DICK'S Sporting Goods