DICK'S Sporting Goods Announces Grand Opening Celebration at Prien Lake Mall in Lake Charles, LA

PITTSBURGH, Oct. 4, 2013 /PRNewswire/ -- DICK'S Sporting Goods (NYSE: DKS), the largest U.S. based full-line sporting goods retailer, invites the community of Lake Charles to their three-day grand opening weekend. The celebration begins on Friday, October 11 at the retailer's new location in the Prien Lake Mall (542 West Prien Lake Road) and continues through Sunday, October 13. Special extended store hours will be in effect for Friday (8:00 a.m. to 10:00 p.m.), Saturday (8:00 a.m. to 10:00 p.m.) and Sunday (9:00 a.m. to 8:00 p.m.).

Throughout the weekend, DICK'S will host a variety of giveaways, including a free Mystery Gift Card from $5 to $500 for the first 100 adults in line on Friday and Saturday, a free Under Armour Tech™ T-shirt for the first 100 people in line on Saturday and a free Scratch & Win card, where every card is a winner, for the first 100 adults in line on Sunday.*  

On Sunday, Liz and Jessica Cavalier from Swamp People on the History Channel will make an appearance in-store from 12:30 – 2:30 p.m.**

"We look forward to opening our new DICK'S Sporting Goods in Lake Charles and becoming part of the community," said Lauren Hobart, Senior Vice President & Chief Marketing Officer, DICK'S Sporting Goods.  "We want to serve athletes of all ages in Lake Charles by providing the equipment they need to help them excel."  

The Lake Charles location will be the retailer's 6^th store in the state of Louisiana and its 538^th nationwide. The new store will feature over 40 in-store services performed by DICK'S certified PROS in Golf, Bike, Hunting, Fishing, Team Sports and more.

Visit www.DicksSportingGoodsOnline.com/GrandOpen/LakeCharles for more details.

*NO PURCHASE NECESSARY. Purchase does not improve chance of winning. Limit one per person. See store for details.

**Beginning at 9AM local time, 350 wristbands will be distributed on a first-come, first-served basis on the day of event only.  Limit one wristband and one autograph per person.  Fans must have a wristband and must be in the Special Appearance line by 12:30PM to receive an autograph. See store for details.

About DICK'S Sporting Goods, Inc.
DICK'S Sporting Goods, Inc. is an authentic full-line sports and fitness specialty omni-channel retailer offering a broad assortment of high quality, competitively-priced brand name sporting goods equipment, apparel and footwear in a specialty store environment. The Company also owns and operates Golf Galaxy, LLC, a golf specialty retailer. As of August 3, 2013, the Company operated 527 DICK'S Sporting Goods stores in 44 states, 81 Golf Galaxy stores in 30 states and eCommerce websites and catalog operations for DICK'S Sporting Goods and Golf Galaxy. DICK'S Sporting Goods, Inc. news releases are available at http://www.DicksSportingGoods.com/Investors. The Company's website is not part of this release.

Contact:
DICK'S Sporting Goods  
[email protected]

SOURCE DICK'S Sporting Goods