Dick's Sporting Goods Announces Grand Opening Celebration at Westfield Plaza in El Cajon, CA

PITTSBURGH, Oct. 3, 2011 /PRNewswire/ -- Dick's Sporting Goods (NYSE: DKS), the largest U.S. based full-line sporting goods retailer, invites the community of El Cajon to their three-day grand opening weekend. The store will open its doors on Wednesday, October 5 and begin the celebration with a ribbon cutting ceremony on Friday, October 7 at 8 AM at the retailer's new location at Westfield Plaza, 565 Fletcher Parkway, El Cajon, CA 92020 (619) 447-0191.  Special extended store hours will also be in effect for Friday (8 AM–10 PM), Saturday (8 AM – 10 PM) and Sunday (9 AM–8 PM).

(Logo: http://photos.prnewswire.com/prnh/20110912/PH65977LOGO )

Dick's Sporting Goods has a variety of special athlete appearances and give-a-ways scheduled to celebrate the grand opening festivities. On Friday, the first customers through the door will receive a free adidas t-shirt while supplies last.

Saturday, the first customers through the door will receive a free Reebok t-shirt (while supplies last) and two-time Re/Max Long Drive Champion, Jamie Sadlowski, will be onsite from 10 AM – 2 PM.* A professional long driver, Sadlowski won the 2008 and 2009 Re/Max World Long Drive Championship, and set the record for longest drive of the finals in 2008.

Sunday's schedule will feature a Mystery Gift Card Giveaway for the first 100 customers, where unmarked gift cards will be handed out with varying denominations from $5 to one lucky $500 gift card (limit one per person and must be 18 years or older) and a special appearance by former San Diego Chargers defensive end, Marcellus Wiley, from noon – 2 PM.* Spending three seasons with the Chargers, Wiley was a Pro Bowl and All-Pro selection in 2011.

"Dick's Sporting Goods is excited to become a member of the El Cajon community with the opening of our newest location," said Lauren Hobart, Dick's Sporting Goods Chief Marketing Officer. "Unsurpassed customer service and the best products in the industry are the hallmarks of our stores and we're excited to bring these traditions to El Cajon. We look forward to becoming an integrated member of the El Cajon community."  

The El Cajon location will be the retailer's 19th store in the state of California and their 463rd nationwide.

Throughout the weekend, customers can sign up for the $1,000 ScoreCard®  Shopping Spree, earn triple points all weekend by signing up for the ScoreCard® Rewards Program, and register to win great prizes from The North Face, Michael Mauro, Crosman, or SofSole.  Additionally, there will be activities throughout the store including product demonstrations by industry experts from Gatorade, Mizuno, Skull Candy, Superfeet, PowerBalance, SofSole, Mission Athlete Care, Keen, PowerBalance, and Brooks among others.

Visit www.dickssportinggoodsonline.com/Grand_Open/ElCajon/ for more grand opening details and directions.

Dick's Sporting Goods is proud to be an active member of the communities they serve through the efforts of Community Marketing and Youth Sports programs. Dick Stack, founder of Dick's Sporting Goods, believed that sports play a vital role in teaching our children fundamental values like a strong work ethic, teamwork, and good sportsmanship. Stack understood that supporting the organizations that make youth sports possible is the best way to promote those values. Today, that legacy continues. Dick's Sporting Goods shares the same enthusiasm for and commitment to youth sports in our communities. This year, through its Community Youth Sports Program, Dick's Sporting Goods will donate thousands of coach's equipment kits to youth sports organizations across select markets – reaching over a million athletes.  For more information about Dick's Sporting Goods Community Marketing and the programs they offer, please contact Brad Coonradt at [email protected] or visit http://dickssportinggoods.sponsorport.com/.

* Limit one autograph per person.  Autographs are provided on a first-come, first-served basis and are only guaranteed to the first 250 people in the special appearance line on the day of the event only.  Times and appearances are subject to change without notice.

About Dick's Sporting Goods, Inc.

Dick's Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel and footwear in a specialty store environment. The Company also owns and operates Golf Galaxy, LLC, a golf specialty retailer. As of October 3, 2011, the Company operated 459 Dick's Sporting Goods stores in 42 states, 81 Golf Galaxy stores in 30 states and e-commerce web sites and catalog operations for both Dick's Sporting Goods and Golf Galaxy. Dick's Sporting Goods, Inc. news releases are available at http://www.dickssportinggoods.com/investors. The Company's web site is not part of this release.

SOURCE Dick's Sporting Goods