Dick's Sporting Goods Announces Grand Opening Celebration at Crystal Coast Plaza in Morehead City, NC

PITTSBURGH, Nov. 8, 2011 /PRNewswire/ -- Dick's Sporting Goods (NYSE: DKS), the largest U.S. based full-line sporting goods retailer, invites the community of Morehead City to their three-day grand opening weekend. The store will open its doors on Wednesday, November 9th and begin the celebration with a ribbon cutting ceremony on Friday, November 11th at 8 AM at the retailer's new location at Crystal Coast Plaza, 5130 Highway 70 West, Morehead City, NC 28557 (252-222-3244). Special extended store hours will also be in effect for Friday (8 AM-10 PM), Saturday (8 AM-10 PM) and Sunday (9 AM-8 PM).

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Dick's Sporting Goods has a variety of special athlete appearances and give-a-ways scheduled to celebrate the grand opening festivities. On Friday, the first customers through the door will receive a free adidas t-shirt while supplies last.

Saturday, for the first 100 customers through the door, Crocs will be giving away a free pair of adult Crocs (limit one per person and must be 18 years or older) and local fishing experts Jeff Cronk and Mike Taylor of NCCharterfishing.com will be onsite from 8AM-4PM. Learn tips and techniques about nearshore and offshore fishing for a variety of types of fish. Professional bass angler Chris Elliott will be on site from noon-2PM* on Saturday as well.

Sunday's schedule will feature a Mystery Gift Card Giveaway for the first 100 customers, where unmarked gift cards will be handed out with varying denominations from $5 to one lucky $500 gift card (limit one per person, per household and must be 18 years or older). Also on Sunday, receive a free Reebok t-shirt while supplies last and special appearances by Addictive Fishing host Blair Wiggins from 11AM-4PM* and former Jacksonville quarterback and North Carolina native David Garrard from noon-2PM*.

"Dick's Sporting Goods is excited to become a member of the Morehead City community with the opening of our newest location," said Lauren Hobart, Dick's Sporting Goods Chief Marketing Officer. "Unsurpassed customer service and the best products in the industry are the hallmarks of our stores and we're excited to bring these traditions to Morehead City. We look forward to becoming an integrated member of the Morehead City community."  

The Morehead City location will be the retailer's 25th store in the state of North Carolina and their 480th nationwide.

Throughout the weekend, customers can sign up for the $1,000 ScoreCard® Shopping Spree and register to win great prizes from The North Face, SofSole, Crosman, or Michael Mauro. There will be activities throughout the store including product demonstrations by industry experts from Crocs, Eagle Claw, Mizuno, Penn, Star Rods, Sea Striker, Brooks, Bear and SofSole among others.

Visit www.dickssportinggoodsonline.com/Grand_Open/Morehead_City/ for grand opening details and directions.

Dick's Sporting Goods is proud to be an active member of the communities they serve through the efforts of Community Marketing and Youth Sports programs. Dick Stack, founder of Dick's Sporting Goods, believed that sports play a vital role in teaching our children fundamental values like a strong work ethic, teamwork, and good sportsmanship. Stack understood that supporting the organizations that make youth sports possible is the best way to promote those values. Today, that legacy continues. Dick's Sporting Goods shares the same enthusiasm for and commitment to youth sports in our communities. This year, through its Community Youth Sports Program, Dick's Sporting Goods will donate thousands of coach's equipment kits to youth sports organizations across select markets – reaching over a million athletes.  For more information about Dick's Sporting Goods Community Marketing and the programs they offer, please contact Christina Burwell at [email protected] or visit http://dickssportinggoods.sponsorport.com/.

* Limit one autograph per person.  Autographs are provided on a first-come, first-served basis and are only guaranteed to the first 250 people in the special appearance line on the day of the event only.  Times and appearances are subject to change without notice.  Some restrictions may apply.  See store for details.

About Dick's Sporting Goods, Inc.

Dick's Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel and footwear in a specialty store environment. The Company also owns and operates Golf Galaxy, LLC, a golf specialty retailer. As of November 7, 2011, the Company operated 479 Dick's Sporting Goods stores in 43 states, 81 Golf Galaxy stores in 30 states and e-commerce web sites and catalog operations for both Dick's Sporting Goods and Golf Galaxy. Dick's Sporting Goods, Inc. news releases are available at http://www.dickssportinggoods.com/investors. The Company's web site is not part of this release.

SOURCE Dick's Sporting Goods