Dickies.com Launches Mobile Platform

Global Workwear Leader Increases Channel Presence and Meets Consumer Needs

FORT WORTH, Texas, Nov. 21, 2013 /PRNewswire-USNewswire/ -- In their continuing effort to expand their retail presence across media platforms, leading global workwear maker Dickies announces the launch of m.Dickies.com, a specially designed site for use with iPhone, iPad, Android and other mobile devices. As mobile devices become increasingly integral to consumers' lives, m.Dickies.com is built to put the consumer at the center of the brand's product offerings, providing the highest quality Dickies.com experience while on the go.

Constructed with device detection to display an optimized view for every platform, Dickies' new mobile site contains scaled images of the brand's breadth of work apparel and accessories; specially-formatted navigation; and text to reduce load times and eliminate the need to zoom or scroll. Dickies' mobile experience allows for a seamless transition from desktop to phone, providing full search capabilities of the entire catalog of product.

The 2013 holiday shopping season is projected to be the most mobile shopping season yet. According to a survey done by Deloitte, 68% of smart phone owners will use their phones for holiday shopping, with 31% intending to purchase from their devices.* Just in time to meet the needs of consumers around the world, m.Dickies.com has been developed for shoppers looking to browse, compare, and purchase the latest items ranging from iconic Dickies work pants and shirts to the latest women's and kids' apparel. Skip the lines and crowds this season with m.Dickies.com for an on-the-go shopping experience like no other.

* Deloitte LLP Annual Holiday Shopping Survey

About Williamson-Dickie Mfg. Co.
Williamson-Dickie Mfg. Co. is the world's leading provider of authentic work apparel, specializing in innovative performance work wear since 1922. The company offers premium quality products at an unmatched value across a vast assortment of apparel, footwear, and licensed goods in more than 100 countries. Williamson-Dickie operates through wholly-owned affiliates in the United States, Canada, Mexico, Europe, China, Japan and the Middle East; exclusive licensees and distributors in Africa and the Asia Pacific region; and under the Dickies®, Workrite®, Kodiak®, Terra®, Van Moer®, Walls®, Big Smith®, 10X®, Liberty® and Duxbak® brands. For more information, visit www.williamsondickie.com.

Misty Otto
Williamson-Dickie Mfg. Co.
817 810 4461
[email protected]

Jamie Dammrich
Zeno Group
312 396 9700
[email protected]

SOURCE Williamson-Dickie Mfg. Co.

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