Diane von Furstenberg Unifies Commerce with Salesforce Commerce Cloud Einstein

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May 16, 2017, 08:00 ET

SAN FRANCISCO, May 16, 2017 /PRNewswire/ --

Luxury fashion brand modernizes in-store shopping experiences with cloud-based point-of-sale and store operations management
Bridges the gap between online and in-store commerce to get a real-time, 360-degree view of the customer and personalize the shopping experience at every touchpoint
Delivers more predictive product recommendations using Commerce Cloud Einstein's artificial intelligence capabilities

Salesforce (NYSE:CRM), the world's fastest-growing top-five enterprise software company and the #1 CRM provider globally, today announced that Diane von Furstenberg (DVF)—a global luxury fashion brand with stores in more than 55 countries—is expanding its use of Salesforce Commerce Cloud to accelerate its unified commerce vision and connect with its customers in entirely new ways. With the addition of Commerce Cloud Store and Commerce Cloud Einstein, DVF will merge online and offline experiences and power AI-driven recommendations throughout the shopper journey.

Since embarking on its e-commerce journey with Salesforce in 2011, DVF has been able to create better shopping experiences for its customers across web, mobile, social and other digital channels. Recognizing the importance of using technology to put customers at the center of every interaction, DVF is now extending its use of the Commerce Cloud platform to unify commerce across its online and offline channels, and create more modern in-store shopping experiences for its customers.

With Commerce Cloud Store, DVF is rolling out a comprehensive, mobile-first point-of-sale (POS) that will empower its store associates to engage with their customers in a more immediate and meaningful way—no matter where they are in the store. And with Commerce Cloud Einstein, associates will be able to make predictive product recommendations—based on their customers' online and in-store shopping histories, interests and more—to ensure they find exactly what they're looking for.

In addition, the store operations capabilities from Commerce Cloud Store will enable DVF to streamline the management of everything from inventory availability and receiving, to returns and reporting, through a real-time shared view of online and in-store data. As a result, DVF will be able to better optimize in-store merchandising, promotions and management to improve sales and profits, and provide a more seamless, personalized shopping experience at every customer touchpoint.

Comments on the News
"DVF is a customer-first brand and we are laser-focused on delivering the shopping experience our customers want, wherever they are," said Tom Britt, chief operating officer at Diane von Furstenberg. "As a current Commerce Cloud customer, DVF is excited to expand its relationship with Salesforce to include Commerce Cloud Store. We see Commerce Cloud Store as being key to achieving our unified commerce vision."

"Stores are, and will continue to be, an integral part of the retail landscape, and brands that are evolving their stores with technology and empowering their associates are leading the way," said Jeff Barnett, CEO of Salesforce Commerce Cloud. "We are thrilled to make Commerce Cloud the backbone of DVF's unified commerce experience. The combination of digitally-powered associates in stores and personalization from Commerce Cloud Einstein will increase customer satisfaction."

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About Diane von Furstenberg
Diane von Furstenberg founded her eponymous line in 1972. It has since become a global luxury fashion brand celebrated for its bold and creative approach to color and print, and admired for its sensual femininity. Renowned for its iconic wrap dress and signature prints, DVF now offers a full collection of ready-to-wear and accessories, and has established itself as a leader of creativity in the fashion industry.

In May 2016, Jonathan Saunders joined DVF as the brand's Chief Creative Officer, overseeing all design and creative. Founder Diane remains Chairman of DVF, and continues to devote much of her time to her many philanthropic endeavors.

Headquartered in New York City, DVF has a global distribution network in over 55 countries and 1500 points of sale including 148 DVF owned and partnered stores throughout North and South America, Europe, the Middle East, and Asia Pacific.