Diamond Resorts International Announces Record-Breaking Attendance for Vacations for Life® Summer Family Fun Program
LAS VEGAS, Oct. 12, 2015 /PRNewswire/ -- As part of their ever-expanding hospitality platform, Diamond Resorts International® hosted its Vacations for Life® Summer Family Fun program at resorts worldwide. The goal was to offer a plentiful assortment of family-friendly activities during the summer months. For the second year in a row the program has proved to be a smashing success; Vacations for Life® Summer Family Fun attracted more than 130,000 participants across the company's managed resorts—a new record. In the U.S., Mexico, and the Caribbean, the program ran from June 29 through August 6, and in Europe from July 18 through August 28.
"We are thrilled to have had such an overwhelming number of our members, owners and guests participate in our Vacations for Life® Summer Family Fun program," said David Palmer, Diamond Resorts International® President and CEO. "The positive feedback that we have received both during and after the program tells us that we are accomplishing our mission, by providing unique and memorable experiences for every one of our members, owners and guests—no matter their age."
The program kicked off each week with Diamond Resorts team members leading opening ceremony celebrations featuring the electric slide, games, prizes, food and music. Kids and adults of all ages competed in action-packed activities included scavenger hunts, limbo contests, water balloon contests, mini golf, junior chef contests, and giant Jenga – with closing ceremony parties at the end of each week featuring a different theme such as western, luau, disco and safari.
The program fits perfectly within the Stay Vacationed.™ credo that Diamond Resorts has established. Guests will remember the good times they had on vacation, as well as the inviting atmosphere that has defined the ongoing success of Diamond Resorts. Programs such as Vacations for Life® Summer Family Fun, Events of a Lifetime® and many others help distinguish Diamond Resorts from just another getaway.
"Vacations for Life® Summer Family Fun is another example of how we do vacations better than anyone," remarked David Palmer. "And that is why the people who stay with us keep that Stay Vacationed.™ feeling all year round."
To view the Summer Family Fun highlight video, click here.
About Diamond Resorts International®
Diamond Resorts International® (NYSE: DRII), with its network of more than 330 vacation destinations located in 34 countries throughout the continental United States, Hawaii, Canada, Mexico, the Caribbean, South America, Central America, Europe, Asia, Australasia and Africa, provides guests with choice and flexibility to let them create their dream vacation, whether they are traveling an hour away or around the world. Our relaxing vacations have the power to give guests an increased sense of happiness and satisfaction in their lives, while feeling healthier and more fulfilled in their relationships, by enjoying memorable and meaningful experiences that let them Stay Vacationed.™
Diamond Resorts International® manages vacation ownership resorts and sells vacation ownership points that provide members and owners with Vacations for Life® at over 330 managed and affiliated properties and cruise itineraries.
Contact:
Liz Feldman
Hillman Communications
732-387-0515
[email protected]
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SOURCE Diamond Resorts International
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