Diamond Pet Foods Debuts Diamond CARE Line Of Specialty Pet Food

Five New Formulas Address Pet Health Issues

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Aug 24, 2016, 10:45 ET

META, Mo., Aug. 24, 2016 /PRNewswire/ -- Diamond Pet Foods launches Diamond CARE™ — a line of specialized pet foods that meet the unique dietary needs of dogs and cats. Diamond CARE is veterinarian-developed and reasonably priced. The new line addresses common conditions such as sensitive skin, sensitive stomach and weight management —the top reasons pet parents take their pets to the veterinarian.¹

The Diamond CARE line includes four formulas available at pet retailers across the country — Diamond CARE Sensitive Skin for Adult Dogs, Diamond CARE Sensitive Stomach for Adult Dogs, Diamond CARE Weight Management for Adult Dogs and Diamond CARE Weight Management for Adult Cats. An additional formula, Diamond CARE Rx Renal Formula for Adult Dogs, will be available at veterinary clinics by prescription.

"I hear from a lot of pet parents how they want to feed their pet a diet that will help with their pet's health conditions, but they need it to be affordable," states Alex Bradley, DVM, from Alpharetta, Georgia. "The Diamond CARE line is developed by veterinarians and nutritionists and is one I feel confident recommending, knowing it is affordably priced."

Diamond CARE Sensitive Skin Formula for Adult Dogs
Itchy dogs are commonly seen in veterinary practice and allergic skin disease is a common diagnosis. Specialized food can be a solution not only for the dogs that are suffering from food allergy, but can also be beneficial for dogs suffering from atopy, the second most common type of allergic disease after flea bite hypersensitivity, explained Dr. Bradley.

The Diamond CARE Sensitive Skin Formula has a limited number of ingredients for dogs with food-related skin sensitivities and can be fed long-term, so there is no need to switch diets. The single-source protein is salmon that has been broken down so it does not trigger an allergic reaction within the dog's system. This formula is grain-free and potato-free and includes omega fatty acids for skin and coat health. Sunflower oil, flaxseed and salmon oil provide omega-6 and omega-3 fatty acids, and probiotics are included to support healthy digestive and immune systems.

Diamond CARE Sensitive Stomach Formula for Adult Dogs
Vomiting and diarrhea also rank in the top 10 reasons dogs visit the veterinarian. There are numerous causes for a dog's sensitive stomach, so finding a formula that will help with their gastrointestinal upset can be challenging. Potatoes and eggs are the primary ingredients in the limited-ingredient Diamond CARE Sensitive Stomach Formula, providing a protein and carbohydrate combination similar to a bland diet often recommended by veterinarians. The formula also includes a blend of fiber ingredients to enhance the health of the GI tract and can be fed long-term as a maintenance diet.

Diamond CARE Weight Management Formula for Adult Dogs
Diamond CARE Weight Management Formula for Adult Cats
Obesity affects more than 50 percent² of dogs and cats in the United States, and serious diseases are often associated with being overweight, including shorter life spans. Addressing this leading health issue, Diamond CARE Weight Management formulas provide dogs and cats a low-fat, high-fiber pet food that will assist with weight loss or weight management. Diamond CARE Weight Management Formulas include increased fiber to help pets feel full while being lower fat for fewer calories. In addition, these formulas include L-Carnitine, an ingredient that helps maintain lean muscle mass, and superfoods such as kale, chia seed and papaya that provide antioxidants to support overall good health. The canine version also contains glucosamine and chondroitin to support healthy joints.

Diamond CARE Rx Renal Formula for Adult Dogs
"It is commonly said that pets are living longer than ever, thanks to enhanced veterinary care and excellent nutrition. As pets age, they are more likely to be diagnosed with conditions such as chronic kidney disease," Bradley said.

Diamond CARE Rx Renal Formula has controlled levels of easily digestible protein, taking the burden off the dog's kidneys. The formula includes high-quality egg protein, providing essential amino acids to meet protein requirements to avoid muscle loss. It also includes restricted dietary phosphorus and controlled sodium levels, important for a dog with chronic kidney disease.

"Before changing your pet's diet, always consult your veterinarian. An open communication with your veterinarian combined with a well-balanced diet will be key to keeping pets happy and healthy," added Bradley.

The full line of Diamond CARE formulas will be available at independent pet retailers nationwide. For information on how to find a store that carries Diamond CARE, visit DiamondCarePetFood.com or call 844.813.2116.

About Diamond CARE
The Diamond CARE™ line of specialized diets includes five formulas designed to meet the needs of pets with unique dietary needs. Developed by veterinarians using proven research, ideal nutrient levels and carefully selected ingredients are included in each recipe. Manufactured by Diamond Pet Foods, the company's mission is to produce affordable pet food because every pet deserves the nutrition they require. For more information or to find where to purchase Diamond CARE, visit DiamondCarePetFood.com.

Sources:
¹ Veterinary Pet Insurance, http://www.petinsurance.com/healthzone/pet-articles/pet-health/Top-10-Reasons-Pets-Visit-Vets.aspx.
²Association for Pet Obesity Prevention, http://www.petobesityprevention.org/.

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SOURCE Diamond Pet Foods