BEIJING, Jan. 25, 2011 /PRNewswire-Asia/ -- Deyu Agriculture Corp. (OTC Bulletin Board: DEYU), a vertically integrated producer, processor, marketer and distributor of organic and other agricultural products made from corn and grains, today announced that it plans to sell its grain products in an unpackaged format at supermarkets in select tier-one cities. The Company will launch this initiative with certain existing customers that currently offer Deyu's packaged grain products as a way of capturing incremental grain sales aimed at consumers who prefer to buy their grains unpackaged and in bulk.
"We are excited to be offering our grain products in an unpackaged format through a select number of our large supermarket customers," said, Mr. Jianming Hao, Chairman and Chief Executive Officer of Deyu Agriculture. "Our market research has shown that many Chinese consumers prefer to buy their grain products unpackaged, so that they can better inspect the product, buy in quantities they need and obtain more favorable prices. We believe that this segment of the market is quite large and presents a very attractive opportunity for Deyu to increase its grain sales."
Deyu will initially offer 30 different types of its unpackaged grain products in 36 retail outlets in Beijing, Tianjin and Shenyang, all major cities in the Northeastern region of the country. The Company plans to expand this marketing initiative to other cities throughout its existing nationwide retail network based on the results of these initial test markets.
About Deyu Agriculture
Deyu Agriculture Corp. is a vertically integrated producer, processor, marketer and distributor of organic and other agricultural products made from corn and grains operating in the Shanxi Province of the People's Republic of China. Deyu has access to over 109,000 acres of farmland in the Shanxi Province for breeding, cultivating, processing, warehousing, and distributing grain and corn products. Deyu has an extensive retail distribution network of more than 10,000 retail stores across China. Deyu Agriculture's web site is located at www.deyuagri.com.
Safe Harbor Statements
This press release contains forward-looking statements made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward looking statements are based upon the current plans, estimates and projections of Deyu Agriculture's management and are subject to risks and uncertainties, which could cause actual results to differ from the forward looking statements. Such statements include, among others, those concerning market and industry segment growth and demand and acceptance of new and existing products; any projections of sales, earnings, revenue, margins or other financial items; any statements of the plans, strategies and objectives of management for future operations; any statements regarding future economic conditions or performance; uncertainties related to conducting business in China, as well as all assumptions, expectations, predictions, intentions or beliefs about future events. Therefore, you should not place undue reliance on these forward-looking statements. The following factors, among others, could cause actual results to differ from those set forth in the forward-looking statements: business conditions in China, general economic conditions; geopolitical events and regulatory changes, availability of capital, changes in the agricultural industry, the Company's ability to maintain its competitive position. Additional Information regarding risks can be found in the Company's Quarterly Report on Form 10-Q and in the Company's recently filed Prospectus filed pursuant to Rule 424(b)(3) with the SEC.
SOURCE Deyu Agriculture Corp.
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