Deyu Agriculture Corp. Outlines New Strategy for the Agriculture Business

BEIJING, Aug. 16, 2013 /PRNewswire/ -- Deyu Agriculture Corp. (OTCBB: DEYU) (the "Company"), a Shanxi Province, China-based vertically integrated producer, processor, marketer and distributor of agricultural products made from corn and grains, today outlined its new strategic direction.

The Company will continue to focus on its core businesses in the farming and in the consumer markets. For its agriculture business, Deyu intends to streamline its operations by reducing the number of partners involved when it comes to trading with parties within the value chain from farmer to end customer. We believe such changes will be possible as a result of the implementation of a digital, on-line tool that will create scalability and efficiency. The tool will soon be introduced as well as the creation of new sourcing and sales teams.

"We believe that these initiatives will provide a valuable platform for sustainable growth in a market that continues to be more and more challenging," said Greg Chen, Chief Executive Officer of the Company. "And we have confidence that the Company can compete more effectively with our new digital operational approach."

About Deyu Agriculture Corp.

Deyu Agriculture Corp. is a vertically integrated producer, processor, marketer and distributor of organic and other agricultural products made from corn and grains operating in Shanxi Province in the People's Republic of China. The Company has access to over 109,000 acres of farmland in Shanxi Province for breeding, cultivating, processing, warehousing and distributing grain and corn products. We have a nationwide sales network covering manufacturers, grain traders, wholesalers, distributors, institutional clients and retail stores in China. Deyu Agriculture Corp.'s facilities include sophisticated production lines and modern warehouses with a total production capacity of over 105,000 tons for grain products, storage capacity of over 100,000 tons and annual turnover of 700,000 tons for corn products. The Company's website is located at www.deyuagri.com.

Safe Harbor Statements

This press release contains forward-looking statements made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements are based upon the current plans, estimates and projections of Deyu Agriculture Corp.'s management and are subject to risks and uncertainties, which could cause actual results to differ from the forward looking statements. Such statements include, among others, those concerning market and industry segment growth and demand and acceptance of new and existing products; any projections of sales, earnings, revenue, margins or other financial items; any statements of the plans, strategies and objectives of management for future operations; any statements regarding future economic conditions or performance; uncertainties related to conducting business in China, as well as all assumptions, expectations, predictions, intentions or beliefs about future events. Therefore, you should not place undue reliance on these forward-looking statements. The following factors, among others, could cause actual results to differ from those set forth in the forward-looking statements: business conditions in China, general economic conditions; geopolitical events and regulatory changes, availability of capital, changes in the agricultural industry, the Company's ability to maintain its competitive position. Additional Information regarding risks can be found in the Company's quarterly and annual reports filed with the U.S. Securities and Exchange Commission at www.sec.gov.

Company Contact:

Mr. Greg Chen, Chief Executive Officer
Deyu Agriculture Corp.
Tel: +1-646-499-5475
Email: [email protected]

Ms. Amy He, Chief Financial Officer
Deyu Agriculture Corp.
Tel: +86-10-8273-2870 x8522
Email: [email protected]

SOURCE Deyu Agriculture Corp.

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